Served as member of the Dean’s executive leadership team, developing in-depth communication strategies designed to increase brand awareness, ignite interest of potential students, and boost alumni giving and corporate donations. • Helped position Cornell Computing and Information Science as one of the top programs in the country by leading a comprehensive rebranding strategy that included new brand identity templates and messaging platforms across all CIS communication channels. • Modernized digital communication channels, heading a major overhaul of the College’s four websites that included new backends, design, and branding to deliver a new ease of use and increased clicks from audiences.• Handled all media relations for faculty and unit and developed a social media strategy to ensure all external communications were cohesive and in line with CIS’s goals and priorities. • Played a key role in planning and executing conference exhibits and flagship college events to grow alumni and corporate relations.

Tasked with creating and implementing a comprehensive marketing and communications program with the goal of producing increased enrollment in OEE programs for the worldwide hospitality industry. • Actively increased interest and enrollment in all OEE programs by building a new communications and marketing plan from the ground up, utilizing both digital and traditional channels to reach a vast and diverse audience. • Continually refreshed digital, video and print communication collateral to ensure it was on par or better than industry standards and competitive programs. • Handled all day-to-day program activities (e.g., advertising contracts, multi-media projects, corporate relationship-building) under the realm of a $500,000 budget.

Managed promotions, sales, and media relations initiatives for the department and Cornell’s performing arts center.• Increased subscription sales over 50% in two years by developing and launching strategic marketing and communication plans. • Ignited student recruitment efforts by developing a Student Ambassador program. • Conceptualized the entire messaging strategy for all communication efforts spanning digital and traditional channels. • Authored numerous publications, including writing and design for employee e-news, annual newsletters, and departmental brochures. • Built a solid network with both internal and external resources, including local, regional, and national press.

Served as director of public relations, brand guardian, and college spokesperson. Acting editor of 64-page parent/alumni magazine with a circulation of 17,000 and principle writer of all news releases and internal newsletters. Served as key media contact, maintaining beneficial relationships with all branches of the news media (local to national).