• Effectively manage the Canadian operation and oversee three other sales offices in the US• Develop, execute and evaluate sales & marketing initiatives• Assist with editorial plans and production company wide• Fully accountable for the Canadian P&L by preparing, reviewing and approving all budget expenditures• Hire, train and supervise all non-editorial staff• Motivate, coach and evaluate all sales personnel in North America by empowering them to grow professionally• Strategically manage the longevity of the business operations and profitability given industry challenges through, acquiring existing publications, developing new content and licensing content from other publishers• Establish pricing schedules, discount rates and promotions• Cultivate and maintain important on-going relationships with industry partners and core customers• Administer and report on company benefit plans, vendor relationships and payroll

• Design an effective and integrated sales & marketing strategy for the directories business unit encompassing inside sales, direct mail, trade shows, advertising and key account management• Manage and lead the inside sales team including active involvement in career development, training and performance evaluations• Oversee that all sales & marketing campaigns are delivered on time and within budget constraints• Evaluate completed campaigns and prepare scheduled reports for various departments keeping them abreast of campaign performance• Create recommendations for future campaign strategies including price setting, target markets, market conditions, product enhancements and sales goals• Participate in business planning and opportunity assessments for the ongoing development of the directories business unit

Contract summer positions held with Sony, Pepsi & Gatorade managing field reps selling and merchandising at special events and targeted account management.• Assisted in the preparation and launching of sales and promotional campaigns for the contracted client• Provided scheduled in-field training, motivation and feedback to field representatives• Coordinated and facilitated team meetings for training and motivation• Disseminated information from client and client manger to sales team• Prepared sales and campaign progress reports with field results to client manager on a timely basis