Bryony Lester Email & Phone Number

Billund, South Denmark, Denmark

London, United Kingdom

Creation of purpose driven brand strategy, through the leveraging of reputationaldata to uncover insights, to drive growth & category leadership. Development of integrated marketing campaign to inspire consumers to recycle, and understand the benefit of a circular plastic economy. Designed a media campaign to ensure right messaging placed in the right locations to drive scaled awareness outside of a typical stakeholder audience.

London, United Kingdom

Management of total media investment, across the Coca-Cola brandportfolio; the biggest ever Q4 for GB company investment.Led a project to develop long-term connections brief & upskill internal & agencyteam. This resulted in 80% of plans signed off 1st time.Oversaw ABP delivery across portfolio of brands, ensuring connections approachdelivered on brief, & media channels worked across each brand audience.

London, United Kingdom

Led the brands most innovative campaign to date; a consumer promotion whichallowed teens to select the next Fanta Flavour, via social media. Creation of branded video content, distributed through a tri-targeting method of paid media & organic (via media partner & influencers) achieving huge scale of 17.8 million UK views (8 million benchmark) with 99% positive engagement.Led the most successful Halloween to date, with an ambitious plan including immersive theatrical experience, virtual world banner ads & GB’s 1st branded 360 degree snapchat portal. Partnered with the commercial teams to develop & execute plans that resulted in 18.6% volume growth vs PY.Relaunched Sprite, ensuring maximum reach & efficiency across media plan. Creation of impactful OOH & digital media to cut through with target market. Resulted in overall brand volumes +5.6% YTD.

Development of brand positioning, IMC & implementation, successfully increasingconsumer awareness over 10%. Implemented a number of ‘media firsts’ includingpersonalised OOH sites, driving distribution by +89 stores in one week.Oversaw implementation of new product launch Glaceau Smartwater sparkling,ahead of time, providing an incremental £750K to annual plan. Delivered tradecustomer sell in deck, pack & shopper visuals, to ensure LOS across all accounts.Built & sold in annual brand plan strategy to internal stakeholders, resulting in the fast-tracking of sparkling flavoured launch 7 months early. Managed innovation lab& oversaw consumer research, to select flavours to launch.Successfully negotiated 80% reduction in 2017 brand asset: the Boat Race.

London, United Kingdom

Management of Brand P&L, including full media budget, ensuring optimization of creative,to maximise reach, brand equity & ROI to ensure brand growth (4.3% 52wks).Creation & implementation of a multi-platform trial campaign; including the first GBmobile vouchering campaign, serving advertisement (150M impressions), issuance (200K) & redemption through mobile.Oversaw network of 7 agencies to create the most successful Coca-Cola on-pack promotion to date (1.2M entries/3% redemption). Inc. launch of 70M packs, £1M TTL IMC, inc. TVC, creation of 1st social gaming comp, achieving 4.1m views/CPC £0.02

Delivered experiential campaigns, across portfolio that amplify the discipline TTL,ensuring a holistic brand experience, a higher number of contacts & ROI. ‘Share a Coke’ experiential delivered over 100 pieces of media & helped change the way the business measures 'cost per contact' moving to a 'cost per engagement’ model.Creation of first Coca-Cola Zero ParkLives VIS, bringing company CSR proposition to life, across multi-platforms. Successfully highlighted in Public Health England report.Led the company twice, in an internal launch, including briefing a 250 audience of colleagues. Commended by the business unit leaders, on my passion & leadership.

Management of an agency team, of 5, to deliver series of national award winning brand experiences, from concept to activation & evaluation.Owned TTL creative process, including management of creative, digital & production teams to produce promotional websites, social media & printed collateral.Proactive management of company charity event, organising 24 members of staff to conduct a 24 hour ‘Three Peaks Challenge’ fundraising almost £15,000.

Ba Hons Events Management, First Class Honours

Education record

3 A levels, Grades B,B,C, Psychology, Drama & English Literature AS Level, Grade B, History 10 GCSEs, Grades A*-B including Maths & English