•Research, pitch, write, capture, edit, and produce creative, original quality visual content and compelling stories for multiple platforms• Generate original story ideas and develop fresh anglesand perspectives for content executions.• Identify long and short-term story ideas across soccer, academy, community, and entertainment properties• Research, set up, and conduct interviews• Organization of club's internal video archive• Day-to-day management of social media platforms (Facebook, Twitter, Instagram, YouTube, Tik Tok, etc)• Maintain brand integrity and compliance of brand and creative guidelines across all marketing materials and platforms, and all other internal and external communications as they pertain to the Hartford Athletic brand

• Work with four brands (Chapco Inc, TRUEFORM Treadmills, Fastcorp Vending, Denlar Fire Protection) across multiple platforms. • Social media posts, engaging and responding across four brands. • Write blogs and edit and proofread long- and short-form content. • Work in Shopify to create new pages to increase SEO, add or remove products, and edit product images. • Create content for different segments for email and SMS campaigns through • CRM platforms such as Postscript.io and Klaviyo. • Collect, present, and interpret data and use it to make recommendations about future paid ad campaigns. • Create print and publication graphics for internal client use. • Shoot stills or videos and convert them to compelling website and social media content.

• Manage all social media platforms and content • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies • Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective • Develop successful strategies and campaigns that attract new customers and keep current members engaged. • Create and maintain a successful brand and image that attracts members to the product or service • Develop marketing strategies for new products or services that comply with current company standards

Producing photo, video and graphic content for Vale soccer and basketball teams

• Designed and produced posters, social media content, and trailers to promote upcoming plays. • Analyzed Facebook, Google Ads, and Analytics to pinpoint marketing potentials. • Interviewed cast members and directors of performances to create video content to share on social media platforms. • Created and targeted ads for Facebook and Instagram to promote events, boost sales and spread awareness. • Developed an optimal posting schedule, considering engagement metrics.