Bryan Carr Email & Phone Number

Santa Rosa, Ca

Freelance Creative and Marketing Director, Brand Manager, Event Producer and Project Manager for wine and spirit companies, creative agencies, event production companies, regional associations in the wine industry, financial services and online marketing segments.- Brand Manager, Team Leader of New Product Development Team and Stage Gate Process for mid-volume wine and spirits producer. Lead a cross-functional team of 20+ members to manage multiple projects from concept through product launch simultaneously on-time with strong P&L positions.- Creative Director and Event Producer for Sonoma County Barrel Auction – provide strategic insight to Executive Producer and manage agencies to develop and produce all collateral and wine labels. Coach event production team on live event presentation and showflow.- Creative Director and Event Producer for Sonoma Wine Country Weekend. Develop and execute cross-channel marketing campaign including print, website, emails, online/digital, mobile, and social media.- Producer for Sonoma County Vintners annual year-end meeting. Produce video recap and powerpoint deck featuring over 30 marketing programs and highlights; coach presenters on delivery to over 350 key stakeholders for Sonoma County wine industry.- Project Manager for boutique creative agency tasked with strategy and production of 4,000 guest Financial Services conference including marketing collateral, signage, screen graphics and onsite production and execution.- Room and Technical Event Producer for notable large technology company executing large scale 60,000+ guest conference.

Sonoma County, Ca

-Home based small business producing gold-medal, handmade, small-batch seasoning blends.-Source, blend, package and market nine different seasonings blends sold at farmers markets and retail outlets through out Sonoma County and on-line.

Sonoma County

-Managed and directed multiple agencies to create, write and execute all branding and creative materials including digital and print advertising and collateral, signage, catalogs, website and online communications.-Directly responsible for the re-branding effort and driving brand awareness regionally and nationally resulting in year-on-year increased attendance, sold out events and increased charity revenue from $700,000 in 2012 to $5.2 million in 2017. The event has raised over $29 million for local non-profits and has been named “one of the Top 3 Charity Wine Auctions” in the US by Wine Spectator.-Drove design timelines from development through execution and managed event production of all on-site branding materials and décor.

Sonoma County

-Guided the development and execution of Brand Sonoma County. Managed the brand development process including stakeholder consensus building, creative development, including brand standards and license agreement and final execution.-Launched Sonoma County Barrel Auction in 2015 (delivering over $2 million in gross revenue since launch).-Developed and executed Co-Op Advertising program and generated over $170,000 in incremental revenue and over 37 million incremental media impressions with Food & Wine, Wine Spectator, Wine Enthusiast and The Wall Street Journal publications.

- Developed strategic programs to elevate brand image and direct-to-consumer communications for small luxury Russian River Valley hotel.- Reported to Board of Directors of small Winery Association to develop and manage the Marketing and Public Relations. -- Wrote and gained approved on grant proposals to support marketing and PR efforts. -- Lead Internal Marketing and Public Relations Committee. -- Developed on-going member newsletter communicating upcoming events and member spotlights.

Santa Rosa, California, United States

- Developed and executed brand plan delivering 870,000 cases and $50 million in brand contribution.- Successfully managed $1.1 million marketing budget and delivered against key initiatives. - Created “For the Love of Zin” Tour in support of Edmeades Zinfandels which generated 40% increase in shipments and 49% increase in depletions during SOND of 2008.- Coordinated with direct sales team to execute programs and consistent brand messaging online, in the retail environment and with the Wineclub.- Developed www.lacrema.com/winter, a seasonal interactive website which provides a unique educational and entertaining experience for the consumer.- Worked with cross-functional production, packaging and winemaking teams to deliver on-time package changes, new label development and trouble shoot production challenges.- Supervised Associate Brand Manager and Marketing Coordinator to achieve brand, departmental and company-wide goals.- Worked with internal Creative Services team and outside creative agencies to design and execute creative materials including on and off premise POS, advertising, and video production.- Worked with PR Team to develop and execute targeted PR plans focusing on wine, consumer lifestyle and trade media.- Launched La Crema Monterey Chardonnay and Pinot Noir line extension to deliver incremental sales.- Developed an account specific plan for highly allocated Nine Barrel wines with Field Marketing Specialist.- Collaborated with market intelligence group to determine best market opportunities and approach for growth. - Analyzed and communicated market intelligence to and from sales and executive teams.- Managed continued success of the #1 Chardonnay and #1 Pinot Noir over $15 in grocery channel.- Executed on-premise program to maintain top rankings in prestigious Wine & Spirits Annual Restaurant Poll and increased on premise accounts sold by 12%.

Healdburg, Ca

- Responsible for Gary Farrell Vineyards and Winery, Buena Vista Carneros, Wattle Creek Winery, Atlas Peak and William Hill Estate (until sold to Gallo in August 2007).- Developed Five-Year Strategic Brand Plans to achieve required return on capital, brand growth and presented plans for Executive Team approval.- Developed and executed actionable brand plans while managing $2 million multi-brand budget to deliver brand objectives.- Co-led operations meetings, working cross-functionally with winemaking, finance, production, and direct sales teams.- Championed the planning and coordination of Buena Vista’s 150th Anniversary sold out celebration, a collaborative event between direct sales, wholesale and PR functions generating local, regional and national consumer and media exposure.- Liaison between BWE and agency brand, Wattle Creek Winery. Worked directly with brand ownership to facilitate brand strategy and execution of key initiatives including development of sales and production forecasts and key Baseball World Series national incentive to drive sales and account sold.- Repositioned and re-launched Atlas Peak and William Hill Estate as luxury wine brands with integrated marketing and PR support along with refining the direct-to-consumer communication platform.- Finalized Buena Vista Carneros brand re-positioning and essence wheel to create foundation for marketing communications.- Worked with internal PR Team and outside agency to develop and execute targeted PR plans focusing on wine media, consumer lifestyle and trade publications.- Supervised Brand Coordinator to achieve brand and company-wide objectives.- Worked with internal Creative Services Team and outside creative agencies to design and execute creative support materials including on and off premise POS, advertising, and video production.- Worked with Regional Trade Marketing Team to develop tactical plans executable in the field.