Marketers today are expected to deliver timely, relevant customer experiences in every channel and drive revenue for the organization. Leverage the data, and this should be easy - right? Wrong! Increasing customer expectations and an expanding number of devices, channels, internal data silos and downstream applications make this nearly impossible.Segment is a Customer Data Platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like IBM, Nike, Intuit, Goldman Sachs and Gap use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences