Barbara Barry Email and Phone Number
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I’m a marketing analytics professional, with over 20 years in the consumer packaged goods (CPG) industry. I am currently a Client Insights Consultant for IRI, one of the original innovators in big data. IRI integrates otherwise disconnected sales, purchase, media, social, causal and loyalty data to help clients grow their businesses.Prior to this, I managed the analytics for the Consumer Engagement team at Kimberly-Clark. Our team was responsible for the interactions with consumers contacting us via phone, email, letter, chat and social media. The “conversations” with consumers brought a wealth of information. From there I extracted stories and trends, and provided insights to the brand teams on things of concern to our consumers, like absorbency, fit and package design. My experience prior to K-C was in progressive roles with The Nielsen Company where I helped my clients grasp and interpret the “why behind the buy,” primarily using consumer panel data. The panel allowed me to aggregate and analyze longitudinal views of individual household purchase behavior, demographics and psycho-graphics. I’m probably best known for my ability to share this knowledge with others through coaching and training.At this time, I am seeking a new analytics opportunity. If you are looking for someone to drive insights from consumer or sales data, to improve brand performance and impact ROI, please reach out to me here!Highlights: Marketing Analysis * Consumer Behavior * Sales Measurement * Segmentation * Demographics * Consumer Engagement * Training and Development * Project Management * Client Service * Account Management * Communication
Circana
View- Website:
- circana.com
- Employees:
- 6141
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Consultant, Innovation Practice; Consumer And Shopper InsightsCircanaAppleton, Wi, Us
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Consultant, Innovation Practice; Consumer & Shopper InsightsCircana Mar 2023 - PresentAppleton, Wisconsin, United StatesDevelop predictive, foundational frameworks that answer how shoppers define and organize the markets in which they compete, identifying attributes, benefits and claims that are most important to shoppers and the true basis of competition.Note: This is not a company change for me! IRI and NPD recently joined together to form Circana, the world’s leading advisor on the complexity of consumer behavior.
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Consultant, Innovation - Global Analytics & Insights SolutionsIri Jun 2021 - Jun 2023Appleton, WiDevelop predictive, foundational frameworks that answer how shoppers define and organize the markets in which they compete, identifying attributes, benefits and claims that are most important to shoppers and the true basis of competition. -
Client Insights Consultant - Marketing, Sales, Consumer Behavior AnalyticsIri Nov 2018 - Jun 2021Appleton, WiProviding insights that contribute to improved sales, fact-driven marketing planning, and positive ROI
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Business Analytics ManagerKimberly-Clark Jan 2015 - May 2018Neenah, Wi* Orchestrated reporting and analysis of consumer response metrics sourced from contact center communication channels (primarily phone, email, letter, chat). * Developed value-add reporting for internal operations management and quality teams. * Provided strategic support and insights for brand teams, to assess marketing plans and performance, and contribute to brand equity and growth. -
Associate Client DirectorThe Nielsen Company Sep 2011 - Aug 2014Neenah, Wi• Provided onsite analytic consulting and data services to Kimberly-Clark in Neenah, Wisconsin. • Supported Category Development, Shopper Insights and Sales Strategy teams.• Addressed sales, category management and customer issues with actionable insights and recommendations. -
Marketing Research Consultant (Contracted Through Stafflogix)Kimberly-Clark Mar 2010 - Sep 2011Analyzed consumer purchase behavior, sales and marketing information to assess brand, category and industry trends. Provided strategic support and insights to build brand equity and category growth.
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Shopper Insights Consultant (Contracted Through Adecco, Usa)Nielsen Mar 2010 - Aug 2010Appleton, WiAnalyzed sales and shopper information for the Walgreen's team. Assessed private label, category and industry trends. Provided strategic support and insights to build equity and growth.
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Senior Manager, Solutions ConsultingThe Nielsen Company Jun 2007 - Jul 2009• Oversaw design and delivery of consumer panel data reporting and analytics for multiple clients. Studies supported execution of marketing objectives such as buyer segmentation and targeting, new product launches and line-extensions, and identification of cross-promotion, loyalty growth or new buyer opportunities. • Addressed client marketing and sales issues, providing actionable insights and recommendations to clients and key retail customers.• Developed and executed custom internal and external training programs to meet developmental needs of client service team and clients, increasing both marketability of incremental analyses and client satisfaction.
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Associate Client DirectorAcnielsen May 2006 - May 2007* Provided analytical direction and consumer purchase behavior consultation for Project Apollo, a pilot undertaking with joint venture companies, Nielsen Media Research and Arbitron, Inc. * Oversaw production and delivery of disaggregated consumer panel data for integration with media data.
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Associate Client DirectorNielsen Jul 1992 - May 2006Progressive roles in client service, supporting Kimberly-Clark, Sargento Foods and Kraft Foods (Oscar Mayer). Designed and analyzed studies to address client marketing and sales issues.
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Client Group SupervisorIri Jan 1990 - Jun 1992Chicago, IlProgressive roles in client service, supporting ConAgra and Frito-Lay. Designed and analyzed studies to address client marketing and sales issues.
Barbara Barry Skills
Barbara Barry Education Details
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Marketing -
Retailing
Frequently Asked Questions about Barbara Barry
What company does Barbara Barry work for?
Barbara Barry works for Circana
What is Barbara Barry's role at the current company?
Barbara Barry's current role is Consultant, Innovation Practice; Consumer and Shopper Insights.
What is Barbara Barry's email address?
Barbara Barry's email address is bb****@****ail.com
What is Barbara Barry's direct phone number?
Barbara Barry's direct phone number is +1 920-721*****
What schools did Barbara Barry attend?
Barbara Barry attended Wisconsin School Of Business, University Of Wisconsin-Madison.
What skills is Barbara Barry known for?
Barbara Barry has skills like Customer Insight, Marketing Research, Analytics, Segmentation, Cross Functional Team Leadership, Market Research, Market Analysis, Consumer Behaviour, Shopper Marketing, Marketing Strategy, Competitive Analysis, Project Management.
Not the Barbara Barry you were looking for?
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Barbara Barry
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Barbara Arbogast
Reno, Nv7washoecounty.us, yahoo.com, gmail.com, cayusetechnologies.com, excite.com, yahoo.com, excite.com3 +141271XXXXX
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Barbara Barry
Rochester, Mn3gmail.com, mayo.edu, mayoclinic.com2 1215313XXXX
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