Barbara Barry Email & Phone Number

Appleton, Wi, Us

Appleton, Wisconsin, United States

Develop predictive, foundational frameworks that answer how shoppers define and organize the markets in which they compete, identifying attributes, benefits and claims that are most important to shoppers and the true basis of competition.Note: This is not a company change for me! IRI and NPD recently joined together to form Circana, the world’s leading advisor on the complexity of consumer behavior.

Appleton, Wi

Develop predictive, foundational frameworks that answer how shoppers define and organize the markets in which they compete, identifying attributes, benefits and claims that are most important to shoppers and the true basis of competition.

Appleton, Wi

Providing insights that contribute to improved sales, fact-driven marketing planning, and positive ROI

Neenah, Wi

* Orchestrated reporting and analysis of consumer response metrics sourced from contact center communication channels (primarily phone, email, letter, chat). * Developed value-add reporting for internal operations management and quality teams. * Provided strategic support and insights for brand teams, to assess marketing plans and performance, and contribute to brand equity and growth.

Neenah, Wi

• Provided onsite analytic consulting and data services to Kimberly-Clark in Neenah, Wisconsin. • Supported Category Development, Shopper Insights and Sales Strategy teams.• Addressed sales, category management and customer issues with actionable insights and recommendations.

Analyzed consumer purchase behavior, sales and marketing information to assess brand, category and industry trends. Provided strategic support and insights to build brand equity and category growth.

Appleton, Wi

Analyzed sales and shopper information for the Walgreen's team. Assessed private label, category and industry trends. Provided strategic support and insights to build equity and growth.

• Oversaw design and delivery of consumer panel data reporting and analytics for multiple clients. Studies supported execution of marketing objectives such as buyer segmentation and targeting, new product launches and line-extensions, and identification of cross-promotion, loyalty growth or new buyer opportunities. • Addressed client marketing and sales issues, providing actionable insights and recommendations to clients and key retail customers.• Developed and executed custom internal and external training programs to meet developmental needs of client service team and clients, increasing both marketability of incremental analyses and client satisfaction.

* Provided analytical direction and consumer purchase behavior consultation for Project Apollo, a pilot undertaking with joint venture companies, Nielsen Media Research and Arbitron, Inc. * Oversaw production and delivery of disaggregated consumer panel data for integration with media data.

Progressive roles in client service, supporting Kimberly-Clark, Sargento Foods and Kraft Foods (Oscar Mayer). Designed and analyzed studies to address client marketing and sales issues.

Chicago, Il

Progressive roles in client service, supporting ConAgra and Frito-Lay. Designed and analyzed studies to address client marketing and sales issues.

Mba, Marketing

Activities and Societies: Mu Kappa Tau, National Honorary Marketing Society

Bachelor Of Science, Retailing

Activities and Societies: Omicron Nu - National Honor Society, Family and Consumer Sciences