Benjamin Schmauss Email & Phone Number

London, GB

London, England, United Kingdom

• Created and implemented a data strategy covering identity spine, audience data, measurement, and data clean room capabilities.
• Created and led the product council to steer overall product roadmap and resolve communication issues.
• Completed evaluation process for over 70 data and platform vendors to source best fit and deliver tailored solutions.
• Led the successful negotiation and integration of identity providers, data platforms, and measurement partners.
• Designed a powerful planning and forecasting tool to empower sales team, resellers, and agency planners.

London, England, United Kingdom

• Supported clients and agencies to understand value of advertising technology and originate initiatives leveraging available systems to solve diverse client needs.
• Rendered subject-matter expertise on a wide array of areas, including data, audiences, modelling, and AdTech ecosystem.
• Balanced business and technology acumen to minimise risks, deployed solutions, and streamline procedures in alignment with organisational goals.
• Redesigned data integration process to solve errors and high waiting times, steering creation of new end-to-end process and backlog of feature changes.
• Turned around failing relationship with strategic client by designing an end-to-end data enablement solution, negotiating new revised delivery dates and updated SOW, and securing 50+ resources across multiple.

London, United Kingdom

• Led rollout and training of proprietary data management platform across all GroupM agencies.
• Enhanced troubleshooting efficiency by establishing global support team and implementing solutions knowledge base.
• Empowered platform solutions team members to achieve exceptional reputation across agency groups.
• Designed and implemented new key features that drove the transformation of the DMP to an insights platform.
• Managed backlog and roadmap for scrum teams to launch multiple products.
• Coordinated product managers as Product Lead for application layer and new feature design.

London, United Kingdom

• Designed key features of proprietary data management platform such as the data insight suite.
• Created and managed the global service and solutions teams to provide data consultancy services.
• Established EMEA technical support team, negotiating and securing resources, providing training, implementing processes, and offering support to ensure ongoing success.
• Negotiated UAT framework with product & engineering to increase release quality.
• Created 200-page playbook on how to use platform, best practise, and training, as well as detailed project plan to enable successful rollout of platform in 42 markets.
• Developed and shared new best practices and training initiatives to increase adoption across markets globally.

London, United Kingdom

• Raised campaign management team number from 3 to 9, enacted processes and improved performance through coaching.
• Held responsibility for all campaign delivery, margin, and performance.
• Led implementation and testing of new data products.
• Overhauled company’s campaign optimisation approach, increasing margin from <40% to >60% while increasing rebooking rates of clients from <80% to >95%.

London, United Kingdom

• Led three employees and coached all new hires to substantially increase department productivity.
• Assigned to directly handle strategic clients, ultimately managing 70%+ of total revenue.
• Drove client success through precise campaign planning, troubleshooting, optimisation, and reporting.