Brian Goodman Email & Phone Number

Leawood, Kansas, United States

● Drive first-page rankings by leading data-driven SEO strategies for Continuing Medical Education (CME) products and content and resources for aspiring, new and experienced physicians.● Lead workshops for content writers on SEO best practices, including keyword research, on-page optimization, E-E-A-T and KPI’s.● Develop and maintain dashboards in Google Looker Studio to track metrics and identify improvement opportunities.● Execute site-wide audits to identify technical improvement areas and work with web and content teams to resolve issues.

Leawood, Kansas

Overland Park, Kansas, United States

● Leveraged technical knowledge, client communication skills and constant education to grow client and agency revenue● Combined passion for analytics with logic and problem-solving skills to deliver data-driven insights, recommendations and testing opportunities● Made performance data easily digestible to internal and external stakeholders via dashboards in Google Data Studio● Became go-to specialist for training junior team members on SEO best practices and technical tools.

Lenexa, Kansas, United States

-Manage a diverse book of 30+ SEO campaigns for small business accounts, with a monthly average of $50,000 in billings. Common verticals included various home service providers, private transportation and legal services.-Execute on-site and off-site optimizations, including title tag and meta descriptions, keyword research, content development, linkbuilding and more.-Deliver reporting and hold monthly calls with each client to highlight key metrics and answer questions.-Collaborate with Account Managers and PPC and Social Media Specialists to guide campaigns in an aligned fashion.-Proficiency in Google Analytics, Google Search Console, Google My Business, SEMRush, Screaming Frog, WordPress, RankRanger, Uberall and Raven Tools.-Google Analytics certified

Lenexa, Ks

- Manage Facebook, Twitter, LinkedIn, Instagram and Pinterest presences of small businesses across the country, including content development, scheduling, reporting and serving as each account's primary contact.- Manage a variety of paid Facebook campaigns including likes, website traffic, leads, events and promo offers- Identify upsell and cross-sell opportunities for website, SEO and PPC services and collaborate with teams to develop proposals.- Developed proficiency in Sprout Social, Facebook Ads Manager, Facebook Business Manager, Salesforce, Smartsheet, LeadsBridge and Zapier

• Regularly contribute articles on Big 12 men’s basketball, utilizing statistical background and knowledge of the sport to shape opinions and analysis.• Provide live coverage from local events, including the Big 12 Championship and NCAA Tournaments.• Work with a team of writers to plan content calendar throughout the season.• Developed site-wide style manual.

Overland Park, Ks

• Led the development of social pages and survey program for our primary client, a luxury car driving experience based in Las Vegas, Nevada.• Served as QA lead and project manager for website development and print collateral projects.• Assisted staff in implementing new project management system for a team of video producers, designers and web developers.

Syracuse, Ny

In support of the athletic communications department, I tracked local and national coverage of the school's athletic programs, wrote game recaps, obtained student-athlete and staff quotes, and distributed box scores to media for multiple sports including basketball, lacrosse and spring football events.

Supported Athletic Director for External Relations in a variety of capacities, including evaluating partnerships with sponsors, coordinating marketing activities for the school volleyball team, and scheduling speaking engagements for high-ranking department members (including the athletic director and head men's basketball coach) with local groups.

·Supported media relations and marketing staff by covering local events, tracking media coverage throughout the section's five-state area and maintaining media database