Brandon Howell Email & Phone Number

Owning all aspects of content for fintech start-up, which is part of MSUFCUs portfolio of companies (Reseda Group).− Producing all content, including: articles, press releases, talking points, speeches, white papers, case studies, pillar pages, marketing emails, graphics, videos, podcasts, social media posts, and more.− Creating, implementing, and optimizing multi-platform content calendar.− Developing and owning brand voice; developing messaging standards for multiple target audiences and personas.− Cultivating and coaching thought leadership with executive team.− Managing public relations and partnership promotion.− Managing agency and vendor relationships.− Maintaining competitive audit and research with regards to marketing and content.

East Lansing, Michigan

Developed and managed digital marketing strategy, including monthly budgets between $10,000 and $20,000. Led Digital Marketing/Communications Team in coordination of campaigns and content across multiple platforms.− Developed, optimized, and executed digital ad campaigns (including graphic design) across various platforms, including Google Search and Display, Facebook/Instagram, LinkedIn, Snapchat, YouTube, geofencing, and others.− Led and managed marketing strategy — paid and organic — on social media.− Contributed to strategy development and execution of email marketing and marketing automation.− Proofed PR materials, including press releases, talking points, media kits, etc.− Managed relationships with multiple vendors, including Gannett, Yext, Waze, and others.− Served on Crisis Communications Team and MSUFCU’s innovation team, The Lab.

Lansing, Michigan Area

- Oversaw and ensured the smooth running of all digital, content, and editorial operations for six radio station websites in Lansing cluster, including: editing and producing copy, photos, videos and more for over 20 radio personalities.- Developed and executed social media marketing strategies while managing apps and email marketing for 6 radio stations.- Designed and launched online advertising campaigns for clients through multiple digital channels.- Co-hosted “Beyond The Game,” weekdays from noon to 3 p.m. on The Game 730 AM.- Played a key role by contributing to Townsquare Media’s coverage of MSU and high school sports on various programs, including MSU Football Tailgate Show, and Fans In The Stands.

Lansing And Bay City, Mich.

- Reported and covered: MSU athletics, academics, campus life; local and statewide politics, business, and crime. Shot/edited photos and videos.- Formulated and implemented effective digital strategy while handling social media and marketing content.- Led the recruitment and management of several freelancers.- Developed, hired and managed a cross-functional team of interns.

Bachelor'S Degree, Journalism

Activities and Societies: Spartan Marching Band, Spartan Brass, Spartan Edge, Capital News Service

Master Of Business Administration - Mba