Bobby S. Email & Phone Number

Houston, Texas, United States

• Developed and implemented local marketing and media activities/events, conducting post-event analysis.• Managed marketing and event budgets, optimizing spend to achieve a 20% increase in campaign ROI.• Launched customer acquisition campaigns and loyalty programs, increasing the customer database by 30% and retention by 40%.• Overhauled the dealer website, resulting in a 50% increase in web traffic and a 35% rise in online inquiries.• Cultivated relationships with local media, boosting brand visibility and positive coverage by 25%.• Implemented CRM strategies, enhancing data utilization and campaign effectiveness by 20%, and improving customer communication satisfaction by 15%.• Led customer satisfaction initiatives, increasing the Customer Satisfaction Index (CSI) by 20%.• Developed internal marketing training programs, improving team capabilities and campaign execution efficiency by 30%.

Houston, Texas Area

• Managed digital activities for 5 automotive dealerships, including websites, social media, e-commerce, and marketing campaigns.• Organized and analyzed marketing data and results, assessing competitor strategies to enhance productivity.• Developed and implemented content strategy, social media initiatives, and digital advertising campaigns.• Evaluated websites for mobile performance and search engine rankings, generating engaging content and coordinating marketing materials.• Collaborated with the marketing team, managed vendor relationships, and conducted market research using A/B testing.• Planned opportunities to improve campaign performance, generating and presenting digital marketing reports.

Houston, Texas, United States

• Managed GIS projects, integrating GIS and GPS for better spatial data accuracy and efficiency.• Created advanced maps and designs for project decisions and client presentations.• Developed geoprocessing scripts, reducing turnaround time by 30%.• Streamlined data conversion for enhanced usability.• Supported natural gas projects with GIS, improving asset verification and processing LiDAR/aerial imagery.• Designed and managed GIS databases for better data integration and accessibility.• Implemented GIS strategies in marketing and business development, boosting cost-effectiveness by 20% and efficiency by 25%.• Coordinated client engagements and surveys, achieving 98% on-time delivery.• Prepared GIS reports for regulatory compliance and project approvals.• Conducted field GPS surveys for improved asset mapping and maintenance.• Created engineered drawings in AutoCAD Plant3D for better project accuracy.• Trained survey personnel on advanced GPS equipment for better data collection.