Brittany Siravo Email & Phone Number

United States

Greater Detroit Area

• Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximum performance and sales efforts by achieving increased volumes while building extended lasting business opportunities in my market. • Manages budgets effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrate strong financial acumen.• Responsible for reviewing overall market performance, including Rate of Sale drivers, activations, and executions.• Review monthly account and territory performance, including depletion and NSV growth.• Responsible for creating, selling in, and implementing LTOs, menu placements, back bar placements, and well placements behind high NSV brands, and orchestrating the execution of account activations. Submit monthly activity reports on Pulse, expense reports, and business reviews on a timely basis.• Survey market to ensure distribution, pricing, POS, Back Bars, Menus, and other programs and more are executed to standard.• Conduct quarterly and annual planning and review meetings with the distributors to actively identify areas of market opportunity and address accordingly

Greater Philadelphia Area

• Oversee, plan, communicate, and execute the sales goals for the eastern sales division. • Achieve ambitious volume and profit objectives within our sales market.• Hire, train, develop, and mentor a sales team to foster the growth of their sales skills and build the overall success of the team within my division. • Assist in customer service issues relating to customer, supplier and sales representatives.• Analyze sales statistics and recommend policy developments to enhance sales figures and foster goal attainment.• Provide consistent and regular communication to executive management team. • Strategize with executive management and provide sales reports/results reflecting case volume and sales activity.• Identify market trends and developments in product categories, geographic regions and among account base to remain at the forefront when compared to the competition.• Build, maintain and nurture strong and productive business relationships among the supplier community and in accordance with all customers/accounts in set geographic region to ensure satisfaction level with SWS is high and desired results are being accomplished.• Enhance understanding of supplier brands through attending and contributing to planning meetings, fiscal reviews, on-site tours, and special industry related events/functions.• Support the GM with additional projects as required and or desired to promote a high level of satisfaction and quality deliverables among assigned suppliers.• Illustrate competency and familiarity with all Federal, State, and Local laws regulating the beverage alcohol industry.• Assure all POS are used effectively.• Assist sales representatives in opening and developing new accounts• Assist in product seminars/tasting in key accounts• Perform other work related duties and special projects as assigned.

Greater Philadelphia Area

• Responsible for maximizing the sales of Constellation Brand spirits in the PA state market.• Territory Management: Manage and support 17 sales reps.• New Employee Management/ Training: Train and educate all new hires for company policy and procedures as well as sales in a controlled state/ working with the PLCB. • Works with key accounts to gain sales, conduct staff training's & incentives programs as well as placement of point of sale. • Establish sales presence in the market and conduct regular distributor market work-withs to ensure all brand priority and initiatives are maintained.• Approaches all work with a continuous improvement mindset and assures others within the sales team are doing the same.• Provides pricing information to customers along with competitor pricing and cost analysis.• Ensures the implementation of key on premise programs are met. • Support and resolves customer problems and provides high customer satisfaction • Assist customers with inventory management responsibilities (product availability, rotation of stock, and new product placement)• Responsible for development, execution and measurement of integrated marketing initiatives, public relations and event planning.

Greater Philadelphia Area

- Worked with suppliers on new product lines and developed sales and distribution plans to introduce all new products to the Philadelphia market. - Managed local and national key accounts- Converted business to pre-sales to support multi line products- Established and influenced brand objectives and direction to ensure standards were maintained

Bachelor'S Degree, Hospitality Sales/ Meeting Management/ Marketing

Education record