Barnabas Szelke Email & Phone Number

Saint Paul'S Bay, Mt

Product & Project ConsultantB2C - New online products for the Hungarian Lottery - through Trendency OnlineKey Achievements:- Review: Reviewed RFI and RFP documentation from a product and player perspective- Clarity: Promoted clear communication among stakeholdersProduct & Marketing ConsultantB2C Casino Affiliate - Market & Product DevelopmentKey Achievements:- Concept: Multi-language, multi-location affiliate website- Preparation: Market research, strategy, business/action plans, product development plan- Focus: Covering diverse locations, tailoring to local legal requirements- Solution: Custom implementation based on a B2B platformProduct & Project ConsultantB2B E-commerce - Marketing Automation PlatformKey Achievements:- Concept: Cost-efficient, customizable, multi-language/location e-commerce platform for affiliate sites and webshops- Preparation: Comprehensive research, strategy, and documentation- Focus: Mass messaging, automated profiling, personalization, flexible product offerings- Solution: Custom development using cost-effective third-party tools (e.g., Mautic, Amazon SES, WordPress, WooCommerce)Marketing & Project ConsultantOnline Casino - Data & Marketing - Twin.comKey Achievements:- Audited and optimised tracking setup (Google suite)- Migrated GAU/GA3 to GA4, implemented GTM, created a measurement plan- Achieved Google Ads certification for online gambling, ran multiple campaignsProduct & Marketing ConsultantSocial Casino - Product, Market & Business Planning - TLF.comKey Achievements:- Developed research, strategy, and plans for a multi-platform social casino (including mobile)- Negotiated with B2B platform providers, payment solutions, game providers, and aggregators

Budapest & Malta

Joined Betsson Group to further elevate the Brand Experience of the group's digital products across vital markets in the role of Product Manager.Key achievements:- Brand mapping across the regions belongs to me: Baltics, Nordics, WEU, ROW. - Domain (redirection) mapping to avoid Google penalties as well as make sure users can always access an eligible brand on all markets. - Bonus offer mapping to make sure bonus offers of a market communicated consistently through the multi-location and multi-language handling of all (especially the .com) domains.- Landing page mapping to make sure brand code, message and CTA are all aligned. - User journey mapping with a special focus on the Brand and Customer Experience (BX, CX & UX) ones, especially the Onboarding / First Time User Experience (FTUE). - Market and competition mapping to compile actionable insights from SWOT analyses. - Analytics mapping to identify areas of improvements of the current measurement plans in order to better understand user behaviours.- Component (UI) mapping across all brands and markets to reduce time to market of functions already exists somewhere within the group.- List of ideas to be experimented and A/B tested addressing vital KPIs, eg: Visitors -» NRCs %, NRCs -» NDCs %, KYC %, etc.. - Workflow mapping to identify areas of optimisations in the using of Atlassian tools (Jira, Confluence) as well as cross-team collaboration processes. Duties & Responsibilities: - Gathering and analyzing requirements from stakeholders (especially commercial and marketing representatives) of multiple regions: Baltics, Nordics, WEU, ROW- Syncing with other departments, such as: Data, Compliance, Payments, PAM, Marketing, Gaming, Sportsbook, Native.. - Evaluating and integrating ID verification vendors- Monitoring KPis - Mentoring and leading a team of Product Owners, designers and engineers- Roadmap and backlog planning - Reporting to the Head of Product

Graz, Styria, Austria

Joined Greentube Gmbh to further bolster its Server-Based Games Product Management Team in the role of Product Project Manager.Key achievements:- Understand the specialities of land-based gaming and game development.- Highlight the benefits of a more player focused product approach.- Demonstrate the advantages of increased clarity of requirements and descriptions through creating low and high fidelity mockups and clickable prototypes.- Experiment a few ideas to further optimise the workflow through eliminating as much unnecessary cross-team frustration and uncertainty, while increasing throughput efficiency.Duties & Responsibilities: - Gathering and analysing requirements from stakeholders- Optimising the front end (conversion KPIs, BX, FTUE, CX, UX, UI) of user journeys of a new innovative development.- Reporting to the Head of Product Management

London, United Kingdom

'Best igaming innovation in 2018 - iGB Live! Start-up Launchpad, Amsterdam''Shortlisted at iGB Affilliate Awards - Best Innovation, London 2019'Key Achievements:• Built and lead a team of c10• Supported the born & entire life-cycle of an innovative product website, Android and iOS mobile apps• Managed 3rd party negotiations, integrations and cooperation: Enetpulse, Sportradar, Statscore, Betfair, Betdaq, Apple, Google, AWS,..• Managed the attendance on key conferences:• Winner of iGBLive! Start-up Launchpad, Amsterdam 2018 (a global igaming start-up competition)• Finalist of SiGMA Pitch, Malta 2018• Shortlisted at iGB Affilliate Awards - Best Innovation, London 2019Duties & Responsibilities:• All-around responsibilities: vision, concept, planning, requirements analysis, scope, risks, description, specification, design, development, q&a, maintenance, milestones, people, lead and support the Team, operations, budget, Agile ceremonies and on-going collaboration with all stakeholders and 3rd parties• Reporting to shareholders

'Integrated programmatic and automated advertising platforms as new advertising revenue sources'Key Achievements:• Built, lead and supported a new digital organ of c30, with newly introduced dedicated digital product managers• Managed the innovative renewal of c20 websites and apps, including the No1 daily sports: nso.hu • Managed the born of a new CMS and data-driven KPI monitoring & reporting back-office product• Increased and diversified revenue streams (e.g.: introduced E-commerce, E-paper)• Integrated programmatic and automated advertising platforms as new advertising revenue sources• Managed to reach “zero+” EBITDA by decreasing annual costs with ~20% and increasing revenues with ~30% in two years• Managed to transform the digital background division (cost centre) to a data-driven, result-oriented profit centre within a huge print-rooted publishing house Duties & Responsibilities:• All-around P&L responsibilities: strategy, planning, risks, people, operations, projects, milestones, targets, budget (capex & opex) • Reporting to the CEO, member of the board

'Managed to lead bet365 from the bottom to clear No1 position in Hungary'Key Achievements: • Rebuilt, lead and supported the HU team of c5 • Managed to lead bet365 from the bottom to clear No1 position in Hungary• Managed to increase the annual volume of NCs with ~600% • Managed to decrease the annual CPA with ~600% Duties & Responsibilities:• All-around marketing responsibilities: market research, analysis, strategy, execution, targets, budget, creative, tactical plan, media plan, media buying• Reporting to YMGlory (the Area agency of bet365 that time)

Budapest

'Managed to eliminate difficulties in signing a solution deal with the tender winner Gtech-G2'Key Achievements:• Managed to introduce online sports betting (business, product, organization, operation) to the top management • Managed to eliminate difficulties in signing a solution deal with the tender winner Gtech-G2• Managed the functional conceptualisation, specification, planning and UX design of the state lottery’s first online sport betting product: Tippmixpro.hu Duties & Responsibilities:• Education & Advisory to the management• Reporting to the CEO

'Managed to prepare the best ever market launch in BetClic’s history'Key Achievements: • Built, lead and supported the HU team of c5 as well as opened an office in Budapest• Managed the born of the Hungarian website• Managed to prepare the best ever market launch in BetClic’s history, 400% over targets in 2009 Q4. • Executed the most prosperous (cost-efficient) online campaign among all brands of BetClic-Everest (BetClic, Expekt, Bet-at-Home, Everest Poker)• Managed to prepare and execute a 360º campaign for the WorldCup2010 in Hungary, which delivered the 2nd most NCs among all countries• Managed to reach the lowest CPA across all markets by continuous optimisation of all dealsDuties & Responsibilities:• All-around marketing responsibilities: market research, analysis, strategy, execution, targets, budget, creative, tactical plan, media plan, media buying• Reporting to the CMO (and later the Head of Area Management)

Key Achievements: • Built and lead the team of c10 developers, designers, football experts and content administrators• Managed the born and the entire life-cycle of a uniformed game platform as basis of innovative, cross-platform, omni-channel media games (platforms: WEB, SMS, WAP, IVR)• Managed 3rd party negotiations, integrations and cooperation with: Infostrada Sports, Moneybookers, Paypal, Moneta, TV2/Nettavisen, Bigsoccer, Rusfootball, Ringier, Expekt (custom odds integration), Bwin (custom bonus money promotion integration)• Managed the born of branded and white label sports related games for leading Hungarian sports media and top-tier companies: Ringier Hungary, TV2, SportTV, MTG/Viasat3 TV, Arany Ászok beer, Borsodi beer, Adidas, EA Sports, Nortel/Pannon, T-mobile, Vodafone, Malév, Vivendi-InvitelDuties & Responsibilities:• All-around product responsibilities: concept, requirements analysis, scope, risks, description, specification, design, development, release, maintenance, milestones, deadlines, team, budget and on-going collaboration with all stakeholders and 3rd parties• Reporting to the management/investors

PM/PO ManagerKey Achievements:• Coordinated the development of the company’s intranet system• Managed the born and the entire life-cycle of numerous games based on popular TV Shows Duties & Responsibilities:• All-around product responsibilities: concept, requirements analysis, scope, description, specification, design, development, release, maintenance, milestones, deadlines, team, budget and on-going collaboration with stakeholders• Reporting to both the line manager and clientsQA ManagerKey achievements:• Built the EU QA department• Coordinated, interfaced, motivated and lead a team of QA Engineers• Played a key role in the rapid and smooth growth of Uproar to become a billion dollars company on the NYSE in 2000Duties & Responsibilities:• QA of all developments in Europe• Reporting to the line managerSoftware EngineerKey achievements:• Took part in the design and development of a custom internal script language and the first gamesDuties & Responsibilities:• OO software development in Java• Reporting to the line manager