Brian Fisher Email & Phone Number

Built a public relations practice specifically designed to promote clients in the solid state lighting (SSL) and internet of things (IoT) industry; engaging clients from each part of the SSL and smart lighting ecosystem to tell a comprehensive story to the media, from manufacturing, to LED chips to lighting design, to smart buildings and smart cities.The global lighting market is undergoing a major transformation. Smart lighting and control technologies are opening up many new market opportunities—expanding into smart buildings and cities, completely changing the industry’s value proposition. The goal of MCA's SSL & IoT practice is to help our clients communicate their role is this transformation and to explain how their products and services are changing the way lighting can be utilized and deployed to benefit their customers.

Repositioned the Bridgelux brand from a small manufacturer of LED power chips ($7M in annual revenue) to a technology leader in solid-state lighting (SSL) providing innovative, integrated light engines with a global reputation for delivering the highest quality of light in plug and play packages enabling the mass market adoption of solid-state lighting. Took the company from virtually no brand awareness to a being a globally recognized industry leader. Sales revenues have more than doubled year-over-year during each of my nearly 5-year tenure to reach a current level of $100M.Bridgelux grew to dominate the SSL market in early adopter markets such as grocery, retail and hospitality lighting by strategically focusing the company’s communication and trade show strategy on the quality of light, ease of use and reducing system level costs. Reoriented tradeshow strategy from a pure focus on LED technology and energy efficiency. Instead tradeshow booths were used to expand the value proposition to demonstrate the lighting effects and benefits that high quality SSL could bring to the end customer and its impact upon revenue. Focused upon demonstrating value of emerging technology versus entrenched, incumbent technologies. Initiated a global strategic PR program that dramatically raised Bridgelux brand awareness as a solid-state lighting technology leader in Asia and Europe to initiate campaign from SSL to Smart Light to Smart buildings.

Expanded global brand strategy based upon acquisition of public UK Company making Aviza a publicly traded company and greatly expanding the company’s market focus and product offerings. Aviza was positioned in the semiconductor capital equipment space manufacturing thermal, ALD, etch, PVD and CVD systems targeting both mature and emerging markets such as MEMS and 3D-IC. Developed strategic marketing, market analysis, investor relations and public relations programs. Expanded market analysis capabilities and managed relations with external industry analysts and trade associations to ensure quality of company’s internal market analysis. Market analysis used to support investor relations, corporate communications and drive product management and sales strategies. Worked directly with CEO and CFO to develop investor strategies and presentations. Worked directly with business unit GMs to develop specific product marketing strategies localized for each target regional market.

Built Singapore office as Asian hub for Porter Novelli (PN), a global PR agency. Client strategic PR plans developed with the client either out of their Singapore regional office or global HQ. Singapore Office taken to profit from financial loss during 2 ½ year tenure. Transformed technology practice in Singapore office from focus on small local retainers to Porter Novelli’s largest global clients. Improved coordination of Porter Novelli offices in Asia Pacific region including ASEAN, India, China, Japan, Korea and Australia. Managed teams supporting multiple clients including Symantec, 3Com, Yahoo!, Canon, HP and Dow.

Build company's marketing infrastructure. Developed analysis of sales and customers based upon mining of existing corporate databases. Built working relationships with global Sales team to develop and share customer and competitor information. Built relationships with related companies in semiconductor space to expand sources of reliable industry intelligence. Procured and analyzed 3rd party market forecast data.Strategic contributions. Company lacked any market-customer based strategic plan. Developed market strategy outlining multiple business models to forecast likely revenue for each business model. Mapped to Corporate revenue goals for 2008 to select optimal model. Developed capital expenditure and staffing requirements to execute model. Developed analysis model to assess global competitive position for leading-edge products and technologies.

Developed global network of foreign-based PR agencies to provide in-country support for MCA’s clients in key country markets. Built and managed MCA’s International Program that supports all of the agency’s clients in on-going international PR efforts. Management of 4 of MCA’s 8 account teams representing 9 clients including, Philips Components, Cymer, Asyst and Ultratech Stepper. Built in-house market research and competitive analysis department. Developed strategic PR program for KLA-Tencor in China providing introductions to the Chinese business and trade media initiated after appointment of a President for China office in 2001. Positioned Novellus Systems as Copper and Low-k market and technology leader with Japanese, Chinese and Taiwanese media during multi-nation tour in 2002. Reporting directly to the CEO with management responsibility for 16 of the agencies 37 employees.

International Relations And Affairs

Bachelor Of Arts (B.A.), Philosophy