I've been designing mobile and web apps for almost two decades. I've led teams in various settings, including client-focused agencies, lean and growth-oriented startups, and medium to large enterprises. This has given me a wide range of experience in product design in varying contexts, requiring different processes, adaptive thinking, and contextual pragmatism. But, most importantly these experiences have helped me gain an intuitive understanding of what it takes for a product to succeed.During my career, I have managed multi-function product teams, built products from the ground up, and managed projects from conception to release and iteration. My most recent experience is working with Viasat - leading design for the Viasat Field Operations team - helping technicians calibrate between ground equipment, satellites in orbit and Viasat systems.I believe good research is the cornerstone of good design. I love to do my own research and work with other researchers. I recently completed a certificate in Critical Research at IADT. Which has helped me think more critically about research methodologies and epistemology. I also believe designers need to be great team players and must understand the nuances of product, technology, and engineering to co-create great product experiences through contextual understanding, effective communication, and empathetic awareness of colleagues' needs. I take pride in being this kind of design partner.
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FounderRevaIreland -
Product Design LeadHelios Feb 2024 - Present -
Product Design LeadViasat Inc. Jan 2023 - Jan 2024Dublin City, County Dublin, IrelandMobile design lead for the Viasat Field Operations team, helping technicians calibrate between ground equipment, satellites in orbit and Viasat systems. Highlights include:Introduced a collaborative, iterative exploration process to find and solve issue with the existing satellite finder. This led to an 80% reduction in time to find satellites, and 60% shorter development time.Influenced the approach, and process of junior designers' work through strategic collaboration and mentoring. An illustrative example involved utilising business requirement prioritisation for integrating Viasat Work Orders into the app, helping us focus on small meaningful interventions, quick delivery and iteration, resulting in a final full product enriched with real-world user and system feedback.Developed an app performance review method and template, which led to multiple teams completing app performance checks and updates. This contributed to a 60% reduction in time to load for users of the Distributors Portal app. -
Product Design LeadBoundless Mar 2020 - Nov 2022Dublin, IrelandLed Design and research for Boundless, a Global Employment start-up facilitating compliant global hiring and payment for employers and employees. Highlights include:Designed and iterated the end-to-end 0->1 experience covering contract creation, issuing, signing, global HR compliance, payroll, and benefits. Helping to facilitate multiple investment rounds, and €0 to [Redacted]m ARR with NPS score of 70+. Created the product prioritisation, documentation and delivery processes - helping Boundless integrate user insights, service process requirements and sales information to build the right feature to the right depth.Through research, I linked internal HR, and payroll processes and requirements with employer and employee experiences. I then collaborated through workshops, documents & and design to build features like flexible benefits for remote employees. -
Senior Product DesignerHubspot Apr 2018 - Mar 2020Dublin, Leinster, IrelandLed design and research for the salesperson’s usage of the HubSpot mobile app. Highlights include:Designed and researched a sales-focused task app - which resulted in reps creating and completing more than double the tasks they previously had. Designed an ML-integrated business card scanner - which resulted in a 42% increase in contact creation. I also revamped the mobile email experience and various sign-up and login experiences working with the wider mobile team to increase App Store and Play Store ratings by 2 points.Introduced a new method for creating product-focused personas, establishing the core persona for HubSpot mobile salespersons through iterative multi-feature research.Conducted research, including customer interviews and user testing to create personas, experience maps, flows and IA diagrams to map and share understandings within our teams.Ran team workshops for ideation and planning -
Product Design LeadCohort, Inc. Dec 2015 - Apr 2018DublinCreated and iterated the 0->1 experience for Cohort, a mobile and desktop app which helped people discover the hidden power of their networks by linking friend-of-friend networks and skills by leveraging network analysis and machine learning. My work helped to facilitate multiple investment rounds and an acquisition process.Developed a strong iterative working environment using research to work through the core concept and functionality as we gained a better understanding of people’s networks and their methods of using them.Conducted customer interviews, contextual inquiries to create personas, task models, flows, experience maps, concept models and IA digarams to map and share understandings within our teams.Designed and prototyped a mobile app for both iOS and Android, as well as a desktop web app. Iterated on the core concept and functionality as we gained a better understanding of people’s networks and their methods of using them.Wrote production-ready HTML, CSS and javascript. -
Innovation Senior Ui/Ux DesignerPaddypower Dec 2014 - Dec 2015DublinFacilitated new product work by researching customers, markets and technologies. Ran workshops with stakeholders, and then rapidly prototyped and tested findings. Resulting in multiple concepts graduating to the full Paddy Power product. -
Senior Ux DesignerEngine Yard Jul 2013 - Dec 2014Dublin- Web project management of a company wide rebrand.- User Testing, User/Stakeholder Interviews, Analytics, Surveys, Reviews. - Findings, Recommendations and Strategy Documentation.- Content Strategy with lead copywriter.- Creation of Design Principles, Information Architecture, User Journeys, - Personas, Wireframes, Prototypes, UI Design.- Production HTML/CSS, javascript, Git, Command Line.- Illustration. -
Creative DirectorX Communications Jan 2013 - Jul 2013DublinI led a team of designers and worked with a diverse range of organisations to analyse and deliver websites, interfaces and mobile applications. - Creative and UX lead, Client Consultation.- Information Architecture, Wireframes, User Flows, Concept Models.- Production HTML/CSS, javascript.- User Testing and Strategy Documentation. -
Senior DesignerX Communications Jan 2012 - Jan 2013IrelandI worked with a diverse range of organisations to analyse and deliver websites, interfaces and mobile applications.- UX/UI Design, Planning, Proposal and Research documentation, Client Consultation- Information Architecture, Wireframes, Flows, Concept Models- Production HTML/CSS, javascript -
Designer, Developer And DirectorMystreet.Ie Jul 2011 - Nov 2012IrelandI developed and designed MyStreet.ie, which was a platform for local shops to engage with their community and offer discounts. The system allowed each shop to have their own page and send out offer emails to their community.- UX/UI Design, Planning, Proposal and Research documentation, Client Consultation- Information Architecture, Wireframes, Flows, Concept Models- Production HTML/CSS, javascript- Back-end development (ExpressionEngine, CodeIgniter, PHP and MySQL)
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Senior Designer, Developer And DirectorParade Design Jan 2008 - Dec 2011IrelandI ran my own design agency in which I lead all projects from beginning to end and supported the resulting solutions.- UX/UI Design (also worked on identity & print projects)- Information architecture, Wireframes, Flows, Concept Models- Production HTML/CSS, javascript- Back-end development (ExpressionEngine, CodeIgniter, PHP and MySQL)
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Senior DesignerTwelve Horses Oct 2010 - May 2011IrelandI worked in place of the Creative Director to lead a small team of designers and developers to create websites and email campaigns for large organisations such as Eircom, E-mobile and Tourism Ireland.- Creative lead on all design projects (websites & HTML email )- Information architecture, Wireframes, Flows, Concept Models- Production HTML/CSS, javascript- Back-end development (ExpressionEngine, CodeIgniter, PHP and MySQL)
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Web Designer & DeveloperResonate Design Mar 2007 - Mar 2008Ireland- Design (Includes web, identity & print)- HTML/CSS, javascript- Back-end development (Custom CMS built in PHP)- Documentation and customer support -
Developer & Application DesignerInpute Technologies Nov 2005 - Mar 2007Dublin- Development of web and desktop applications using .NET, C#, MsSQL, VB and VBA- Customer support for all products- HTML/CSS, javascript- Design of web application interfaces and paper application forms- Dealt directly with large organisations including An Post, ESB, Brennans and Eircom
Brendan Hastings Education Details
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Service Design Masterclass -
Multimedia Systems -
First Class Honours
Frequently Asked Questions about Brendan Hastings
What company does Brendan Hastings work for?
Brendan Hastings works for Reva
What is Brendan Hastings's role at the current company?
Brendan Hastings's current role is Founder.
What schools did Brendan Hastings attend?
Brendan Hastings attended Dún Laoghaire Institute Of Art, Design And Technology, National College Of Art & Design, Trinity College, Dublin, Dublin City University.
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Brendan Hastings
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