Adam Buchanan Email & Phone Number

Traverse City, Mi

Traverse City, Mi

Traverse City, Mi

Responsible for the overall growth, profitability and strategy of Venturi's e-commerce business. Key Responsibilities Include:- LOB planning and analysis- Key project definition and prioritization- Project oversight- “Opportunity research” – Identification, definition, analysis, recommendations, problem solving,…- Build new revenue channels such as: > Amazon.com > Amazon Canada > Amazon Europe > eBay > Rakuten.com > Houzz.com > HomeDepot.com > Walmart.com- Develop usability & experience tests/improvements- Build a B2B e-commerce business.- Hands-on management and optimization of key marketing support programs including, but not limited to: > Program/project calendar management > Hands-on project management (as required) > Product information/photography management- Hands-on management and optimization of key partner relationships including, but not limited to: > Web development partner > Key creative partners (design, photography, code development, etc.) > 3rd party marketplace partners- Hands-on management and optimization of core program analytics and reporting processes.

Traverse City Mi

I grow our two consumer brands by selling our products online through B2C marketing channels.Our brand websites are:http://www.slipxsolutions.comhttp://www.targard.comI lead long-term strategy and day to day implementation for all our online marketing channels, which include the following key responsibilities:- Hands-on management and optimization of cross-channel advertising programs including, but not limited to: > E-mail marketing > Paid search marketing > Natural search marketing > 3rd party marketplaces > Social media marketing > Affiliate marketing- Hands-on management and optimization of key marketing support programs including, but not limited to: > Program/project calendar management > Hands-on project management (as required) > Product information/photography management- Hands-on management and optimization of key partner relationships including, but not limited to: > Web development partner > Key creative partners (design, photography, code development, etc.) > 3rd party marketplace partners- Hands-on management and optimization of core program analytics and reporting processes.

Traverse City Mi

I wanted to learn more about SEO, management recognized my technical aptitude and needed help in the department. It was a perfect fit.In a nutshell, my responsibilities were to work with clients to help them improve their visibility in organic search results. I wrote copy, wrote optimized HTML/CSS, performed keyword research and architected long-term strategies to help clients acquire new clients and grow their businesses.

Traverse City Mi

I managed Paid Search advertising accounts through Google AdWords, Yahoo Search Marketing (Panama) & Microsoft adCenter. During this 3 year period, I was the lead project manager for roughly 40-60 clients (between 5 and 10 at any given time). At a high point, I was managing client spend in a range of mid six figure per month.As a Paid Search Project Manager, I also lead the management of all Oneupweb's clients' comparison shopping engine accounts (Shopping.com, Google Product Search, NexTag, Shopzilla, BizRate, PriceGrabber, Become, etc.).I am very proud of the work I did at Oneupweb, and I'm confident that my clients would echo that feeling.