Buchanan Business Consulting is a consulting business that is focused on working with companies to improve their business. Our mission is to use our expertise and gained knowledge to help others grow- and believe in coaching others to improve their lives and their businesses. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬A seasoned executive business leader, I help companies win — growing business on the top and bottom lines. Consultancy services focus on two primary areas of expertise: business management and construction products.Areas of Focus for Business Consulting: Sales Management, Strategic Planning, Sales Training, Product MarketingAreas of Focus for Construction Products: EIFS, Stucco, Acrylic Coatings, Water Resistive Barriers, etc.Buchanan Business Consulting provides the following services:♦ Customized Business Plans ⇨ personalized plans to fit your specific needs♦ Business Consulting for Special Projects ⇨ advisement on market analysis, strategic planning, acquisition evaluation, etc. ♦ Group seminars ⇨ sales training and customized seminars for business needs♦ Speaking engagements ⇨ topics in business management and construction products I would be happy to start a conversation. Feel free to connect with me for more information.

I have written and published four books: Where's Rick? is my latest book. Its about Vietnam Vet who returns home and goes missing 10 months later. It’s a gripping story with a shocking outcome. Behind the Walls is my third book. It tells the story of the EIFS industry which I was a part of for over thirty-five years. My research for the book included talking to over one hundred people who were connected with the EIFS industry. My second book The Game of Sales is a business book based on my experience as a sales manager. It delves deeply into the business-to-business environment of sales reps and sales management. The first book, First and Thirty is centered on a high school football team in the south during the 1970 season. The Viet Nam War was continuing and there was social unrest in the country. The book follows the lives of the football players and their friends as they undergo the trials and tribulations of being in high school during these tumultuous years.

Parex USA, Inc. is the U.S. subsidiary of the Parex Group a 1 billion euro worldwide servicing the construction chemical industry.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬As the Senior Vice President of Parex USA, I was responsible for overseeing a variety of support functions within the company which include national accounts, international business development, supply chain, and toll blending contracts. During my full tenure with the company, I led in multiple executive leadership roles, overseeing complex business, sales and marketing, and brand management initiatives. Prior to my role as Sr. Vice President, I directed the Façade Division and its brands as the Vice President of Sales, Marketing and Technical Service from 2006-2013.Areas of Focus include: Sales & Marketing, Profit & Loss, Product Development, Customer Service, and Technical SupportAdditional positions during my time with Parex USA – Director of Sales and Director of Marketing and Technical Service. My responsibilities in these roles covered a wide array of areas such as Sales Force Management, Distribution Development, Budgets, P&L, Advertising, Technical Service, and Research & Development. Representative Achievements:♦ Developed and executed strategic business plans and sales and marketing programs ⇨ oversaw sales growth to greater than $100 million♦ Led Façade Division as VP of Sales, Marketing and Technical Service ⇨ provided executive leadership in the management of six brands and accounts for 70% of the company’s revenues♦ Led the acquisition and integration team for several acquired companies

Sto is an international technology leader in the design and production of innovative building materials tailored to human needs. The company is the world’s largest manufacturer of exterior thermal insulation systems, with 35 subsidiaries, more than 5000 employees, and 21 factories operating around the globe.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬When I started with Sto is was a start-up company with fewer than 15 employees trying to establish itself in the North American market.Providing business leadership for Sto Corp in several roles of increasing responsibility, I directed comprehensive Sales and Marketing efforts for the company, culminating in the position of Vice President of Marketing in the early 90s. Areas of Focus: Sales & Marketing, Product Management, R&D, Technical and Customer Service Management, New Business Development, Team LeadershipPrior to this position, I led as Division President - Sto Industries Canada Inc. from 1985-1989 and VP of Sales and Marketing from 1982-1985. I originally joined the company as a sales rep for the Southeast before I was selected as National Sales Manager in 1982, gaining responsibility for the national sales plan.Representative Achievements:♦Developed a national distribution network♦ Responsible for and led complex initiatives for introducing and establishing the company in Canada; oversaw daily operations♦ Led the company’s entire marketing and advertising programs for all divisions ♦ Delivered effective business strategies in R&D and product management to drive company revenue goals