Cmo
CurrentMSI is lead by myself and Horace Madison. Horace has over 20 of experience in the entertainment and sports management industry, featuring strategic management of talent like Usher, LL Cool J, Nelly, Outkast, Lil Wayne, Drake and Nicki Minaj. Collectively the team at MSI has branding, licensing and sponsorship backgrounds with brands including Disney, ESPN, NASCAR, MLB, PGA Tour, NBA, divisions of USA Olympic teams and others. Currently MSI has sponsorship, merchandising and/or licensing agreements with elite athletes including Arnold Palmer and Dale Earnhardt, Jr., and is driving the sponsorships and licensing of the upcoming I AM STILL MUSIC Tour featuring Lil Wayne, Nicki Minaj, Travis Barker and others.MSI redefines traditional concepts of merging brand marketing and awareness with synergistic business relationships. We are the conduit that provides corporate entities access to pop culture. We leverage our healthy client base, long-standing industry relationships, and honed creative capabilities to identify and align companies with strategic partnerships.