Michael Brick Email & Phone Number

Los Angeles, Ca, Us

United States

Long Beach, California, United States

United States

• Connect some of the world’s biggest CPG brands including Tyson Foods, Coca-Cola, Campbell's, Mars Food, and Kraft Heinz to consumers.• Provide thought leadership on driving growth through Grocery Retail Media Networks such as Stater Bros., Smart and Final, Save Mart Companies + Swiftly, Raley's, and Associated Food Stores to our clients and internal stakeholders. • Co-Created (outline, scripting, graphic design) Acosta's Omni Channel Training Program consisting of a total of 20 videos providing in-depth details about digital content best practices and omni channel marketing planning and execution.• Create and execute Omni Channel Marketing Strategy based on client's goals and budget consisting of multiple channels throughout the shopping journey including onsite Display, Sponsored Search, Digital Coupons/TPR, social media, Email and instore.• Drive new business through relationship building and identify opportunities.• RMN Speaker and Panelist at Retailer Owned Food Distributors and Associates (ROFDA) Spring event 2024.• Client Survey of Acosta’s Omni Channel/Digital Marketing Guidance approval rating was increased by 70% 2022 vs 2023• 1529% increase in client digital marketing investment 2022 vs 2023

Tustin, California, United States

• Owned and accountable for driving B2C revenue growth, customer acquisition and retention for fashion apparel brands including Hurley, Stetson, Milly and Junk Food Clothing.• Directly managed marketing team (3) to provide thought leadership and worked closely with product, design, sales, development and executive leadership to execute marketing strategy.• Used data driven marketing and analytics to achieve client KPIs and business goals.• Provided oversight for all marketing and content initiatives including Paid Media (Search, Social, Display), Email, Loyalty and SMS.• Devised tactics for monthly and annual marketing plans with input from company stakeholders to drive brand awareness, conversion and social proof.• Led human-centered design methodology to create a digital product for an optimal user experience.

El Segundo, California, United States

• Collaborated on the annual eCommerce planning and strategy roadmap with internal stakeholders containing milestones, forecasting and budget requirements.• Conceptualized and guide design and development initiatives using qualitative and qualitative data to drive decision making to create thoughtful solutions.• Developed dynamic customer journeys containing personalized experiences leveraging unique and group behaviors to meet business goals, anticipate user challenges, and continually optimize through A/B Testing.• Managed 1 Direct Report Key Achievements:• Increased Revenue by 120%, Ecom Conversion by 110% and Users by 33% ( 2015 vs 2019 )• Increased Revenue YoY by 30% ( 2015-2019 )• Increased Returning Users by 17%, Returning Users Conversion 13% and Overall Conversion by 28% ( 2018 v 2019 )• Successfully increased customer shopping 70%, add to cart 32%, and checkout 30%, by performing wireframing, developing prototype, and developing company’s e-commerce responsive website with mobile-first design. ( 2018 )• Successfully optimized homepage to increase revenue by 47%, transactions per click by 38% and decreased bounce rate 80%. ( 2018 vs 2019 )• Created and managed new promotion Super Savings that has generated 135K annual sales (+200% YoY) and is on pace to increase by another 200%. ( 2017-2019 )

El Segundo, California, United States

Led and managed the design and development teams. Content manager of all digital promotions. Product manager of e-commerce website. Presented campaigns to upper management and product teams to drive user engagement and e-commerce sales. Designed main in-store graphics for cross-channel campaigns. Managed third-party website development team. Managed third party team to execute retargeting and display ads.Key Achievements:• Worked with buying and upper management to create marketing opportunities. • Created and maintained design systems to ease design workflows that were coding conscious for responsive design and low maintenance• Created a content workflow for designers and developers to execute campaigns on-time.• Created tracking metrics for all campaigns for analysis to gauge success and optimization opportunities.• Led and created the overall visual aesthetic and voice for all Big5’s digital promotions.

Created and led web development and design operations. Developed marketing strategies for company’s digital presence, headed cross-functional teams to deliver optimal online user experience that included front-end engineering and art creation. Provided training and professional development for team members.Key Achievements:• A key player in creating Big5’s digital presence and overall marketing strategy.• Spearheaded a re-design and re-coding of the Big 5’s main retail website and creation of email newsletter reaching 1 million users within a year.• Achieved 112% increase in pageviews, 36% decrease in bounce rate, and 47% increase in time spent viewing site for new hand-coded website that included a true catalog of products.

As a contractor for ELA Advertising my role in the team was to do the front end development for a website for ASUS and Intel.

Irvine, Ca

Kelly Blue Book was short but I made an impact on the re-design project as the web production artist. Key Achievements:• Team member of the NEXT team, which spearheaded the redesign, and development of the new kbb.com• Created templates and design pages based on current styling.• Maintained the design repository and the print and digital style guides.

Greater Los Angeles Area

As Project Coordinator at MWW Group, I headed all aspects of print and digital marketing creation from initial concept through completion for this marketing, communication, and public relations agency. I consulted with, and made recommendations to, agency clients on development of marketing strategies and created presentation materials for RFPs.Key Achievements:★ Single-handedly deliver complete print and web marketing solutions including e-newsletters, microsites, mailers and pamphlets for all L.A. clients including LAUSD, Mercury Insurance, and Blackhawk.

Los Alamitos, Ca

Design yellow page ads for local small businesses. A few highlights of the value I brought to Verizon Yellow Pages in this tenure includes the following:★ Designed 20-25 ads per day, which was double the quota.★ Only contract extended past the original 6 months.

Torrance, Ca

My responsibilities at Net-Xactics Communications was to design and develop websites from concept to completion. Some projects required to meet with them directly to understand their vision and needs.A few highlights of the value I’ve brought to Net-Xactics in this tenure includes the following:★ Challenged myself to lean and pushed the limits of development by building robust websites.

Bachelors, Graphic Design

Activities and Societies: Art and Design Galleries. Art and Design Events.Graphic Design

Graphic Design And Computer Graphics, Graphic Design, A+

Associate'S Degree, Art/Art Studies, General

Activities and Societies: Alpha Sigma Beta - Board MemberTransferred to CSULB