Sr. Social Media Executive
CurrentProject – Skinkraft.com• Plan and execute all paid campaigns to drive acquisition and conversions through Facebook and Instagram ads, targeting both domestic (India) and international markets (USA, UK, AUS, UAE, CA, MY, SG, NZ).• Managed a daily budget of ₹8 Lakhs exclusively for Meta ads, ensuring optimal allocation and performance.• Prepare and analyze daily funnels and performance reports, providing insights for continuous improvement and better understanding of user behavior.• Work on new ad formats and conduct A/B testing to enhance conversion rates and overall campaign effectiveness.• Identify trends and insights, optimizing spend and bid strategies based on analytical findings to maximize ROI.• Collaborate with internal teams to design landing pages and improve user experience, ensuring seamless customer journeys.• Utilize third-party tools such as Supermetrics and Two Minutes Report to automate reporting processes, enhancing efficiency in performance tracking.