Clients: Intel, Spirit Airlines, Wahl, Krispy Kreme, Ford, Lutron, Pearson, AstraZeneca, Sam's Club, Solidigm, Kraft-Heinz, New Business

Clients: Intel, Sam's Club, New Business.

Clients: Intel, Boehringer Ingelheim, Electrolux/Frigidaire, Office Depot, New Business.

Design consultancy focused on brand development, design, and digital experience.

Founding team. Led global creative and design practice for Grafana Labs, the company behind the most popular open source data visualization and observability platform in the world. Brand ID, strategy, design systems, communications, UI/UX, digital, social, global conferences and events - you name it.

Capacity was a digital design shop specializing in the tech industry and startups. Led creative strategy, client acquisition, design, and content development. Acquired by Grafana Labs.

Established brand direction and visual language for Internap (NASDAQ: INAP), a high-performance Internet infrastructure provider. Oversaw the brand at-large to establish the company as a design-forward infrastructure provider, and ensure execution was consistent across existing and new channels.• Led major branding and design initiatives and established new creative vision to position Internap as a design-forward industry differentiator.• Directed multimedia ad campaigns and developed comprehensive brand style guide.• Designed client management portal and data visualizations.• Directed design team for large-scale digital experiences, illustration, publication design, interior design, and marketing communications. • Guided engineering and development teams to ensure designs were properly translated from design to code based on functional specifications and style guides.• Interior design elements and finishes for 100,000+ sq ft data center.

Led and executed multi-channel creative strategy for luxury lifestyle and fitness brand. Oversaw team of designers executing brand positioning campaigns, spatial digital experiences, web design and e-commerce, mobile and rich Internet advertisements, and marketing communications. Conceived digital brand strategy, implemented new technologies and identified innovative ways to elevate market position. Pitched projects and initiatives to executive team.• Led development and design of large-scale e-commerce website.• Launched popular lifestyle and fitness website.• Grew branding and positioning campaigns into digital channels.• Spearheaded digital innovation, transforming in-club experience with motion and video.• Directed redesign of electronic marketing communications.• Redesign of mobile applications for phone and tablet.

Directed design staff in all marketing advertisements and campaigns supporting brand strategy. Conceived and executed engaging interactive and motion experiences, microsites and digital marketing communications, as well as traditional advertising and printed publications aimed at increasing enrollment. Built, mentored and managed talented in-house team, prioritizing and juggling multiple projects concurrently. • Designed and developed large scale, responsive website• Created interactive touch points, dramatically increasing engagement with alumni and donors• Conceived and executed multi-channel positioning campaigns• Motivated and oversaw staff of junior designers

Taught upper-level design courses at NASAD accredited university for Department of Art and Design. Mentored students in techniques of concept development, client presentation and evaluation of feedback. Developed curriculum, assigned projects, and assessed work to provide a realistic environment to prepare students to enter the professional design world.

Designed and developed large-scale websites, applications, e-commerce sites, Flash environments and print advertisements primarily for clients in the music industry. Collaborated with designers and developers in satellite offices to maximize project efficiency.