• Led Kapwing’s SEO and web content strategy. • Doubled the amount of product pages in one quarter, increasing total customers QoQ by 27%.• Developed messaging and positioning with Product prior to launching marketing campaigns for new features releases, including the release of Kapwing's generative AI video suite. • Created new landing pages and updated existing blog content in conjunction with the Product team’s roadmap. • Localized 30 landing pages across 5 languages on HTML (es, ar, fr, ja, pt). • Partnered with Engineering to build an in-house CMS from scratch and save on costs. • Collaborated with two freelance SEO copywriters; crafted weekly creative briefs optimized by competitive research.

• Published 50+ resource articles in two quarters, increasing organic traffic QoQ by 12%. • Created trending video templates for YouTube, TikTok, and Instagram Reels/Stories, improving user acquisition attributed to SEO.

• Wrote SEO-driven articles covering video editing techniques, social media platforms, and creator industry news (i.e. YouTube Shorts release, Spotify's video podcast release, etc).

• Wrote compelling copy for sales decks, landing pages, and SEO-driven articles. • Identified ideal customer profiles (ICPs) and value propositions for the conversational marketing automation platform.

• Managed 40 client accounts.• Designed outbound email sequences that improved email reply rate by 20% and demo hold rate by 27%. • Accelerated MQL acquisition through cold outreach and cold calling.• Developed the first sales guide and trained 2 sales development representatives. • Oversaw user interviews and repurposed content to create a podcast series for success stories.

• Managed 25 SMB accounts. • Delivered 130% of the monthly quota through inbound and outbound sales tactics. • Wrote high-performing, inclusive copy for print and digital advertisements per clients’ requests. • Led weekly performance meetings to demonstrate progress on sales and CHP’s quarterly revenue.

• Photographed local events and protests in Santa Cruz County.• Interviewed relevant figures on-site with a CHP reporter.• Wrote captions for each image featured in the weekly newspaper.

• Overlook and maintain relationships with 180+ student organizations at UC Santa Cruz by planning events and giving access to their funds.• Guide student leaders through registration, event planning, fundraising, and navigating University policy.