Brent Unkrich Email & Phone Number

New York, New York

• Lead front and back end development for the advertiser-facing website, and design and build custom web pages for use in client facing materials used by the press and ad sales
• Produce and manage digital campaigns and projects, including digital video content, email blasts, social content, and NBCU’s ad sales-facing website, by collaborating with strategy & creative leads and cross-functional.
• Analyze and report on site acquisition volume, traffic, trends, and KPIs to develop strategies and best practices to optimize the ad sales team’s messaging and approach
• Maintain in-person relationships with the leads of the NBCU properties across the portfolio in order to obtain, publish and maintain content on the website, ensuring all pages are up-to-date, aligned with strategy and.
• Design UX wireframes and mockups into responsive, interactive features, then build and test pages for production with HTML, CSS, and JavaScript

Greater New York City Area

• Created campaign status reports with metrics from AdWords, DoubleClick, email, social posts, sweepstakes, and videos
• Built dynamic monthly client dashboards with Google Data Studio to highlight the program’s KPIs through data-driven insights
• QA tested branded content web pages to insure 100% accuracy
• Managed the production of brand editorial photos and videos
• Created tags for branded content posts on TastingTable.com to ensure sponsored content was easily searchable

Greater New York City Area

• Managed all consumer facing advertisements and branded content distribution
• Developed strategic advertising plans to maximize the overall budget across Facebook, Instagram, Twitter, Google and Taboola to increase app downloads, retarget app users and grow overall brand awareness
• Created, produced and designed all graphics and video for TicketChat’s advertisements, social posts, blog and case studies
• Identified and targeted social influencers that resonated with Gen X and young Millennials
• Assisted in building a Fashion Week activation to demonstrate the app and grow awareness within the fashion world through a series of live streams, social posts, influencer blog posts, and on-the-ground marketing

Greater New York City Area

• Project managed the creation and execution of natively branded influencer campaigns
• Supported four directors of sales across New York, Los Angeles and Canada, managing up to 35 partnerships at once
• Acted as the main point of contact for all client facing relations once a verbal agreement was established
• Directly managed top YouTubers during branded partnerships to ensure all deliverables, creative treatments, timelines and FTC guidelines were fulfilled
• Drafted all legal contracts and facilitated negotiations for branded partnerships between Studio71, clients and talent
• Created complex cross-platform programs, strategies and customized media plans to maximize the reach and effectiveness

Greater New York City Area

• Developed multi-platform pitches for branded integrations with CMT and TV Land featuring custom content, events, on-the-ground activations, promotional contests, social influencers and social amplification
• Project Managed the execution of branded partnerships internally and externally with agencies and brands
• Designed pitch decks, templates, one-sheets, sizzle reels and client recaps
• Oversaw the day-to-day duties of the coordinator, and hired, trained and mentored interns in New York and Nashville

Greater New York City Area

• Directed the scheduling and trafficking of all co-branded custom content along with their adjacent commercial units and on-air billboards
• Developed a streamlined cross-departmental process for executing CMT’s integrated sponsorships
• Supervised the weekly production of CMT’s on-air billboards
• Coordinated on-air promotional efforts including custom integrations involving Acuvue, iTunes and Twitter for the CMT Music Awards, viewed by over 3 million viewers

Greater New York City Area

• Designed programming pitch decks for the CMT upfront presentations and art-directed and copy-edited decks for pitching integrated marketing solutions

Greater New York City Area

• Recruited and successfully booked models for events involving product launches for major clients
• Simultaneously worked on multiple projects domestically and internationally with up to one hundred models at a time

Greater New York City Area

• Discovered, organized and edited press from print and web for the company’s website
• Pulled clients’ items for stylists, celebrities and press to be featured in magazines and fashion publications and blogs
• Contacted press that featured clients’ products to maximize exposure

Education record

Ba, Art, Bussiness

Activities and Societies: Men's Crew