Brent Unkrich Email & Phone Number

New York, New York

• Lead front and back end development for the advertiser-facing website, and design and build custom web pages for use in client facing materials used by the press and ad sales• Produce and manage digital campaigns and projects, including digital video content, email blasts, social content, and NBCU’s ad sales-facing website, by collaborating with strategy & creative leads and cross-functional teams including creatives, writers, marketing teams and vendors• Analyze and report on site acquisition volume, traffic, trends, and KPIs to develop strategies and best practices to optimize the ad sales team’s messaging and approach• Maintain in-person relationships with the leads of the NBCU properties across the portfolio in order to obtain, publish and maintain content on the website, ensuring all pages are up-to-date, aligned with strategy and functioning as expected• Design UX wireframes and mockups into responsive, interactive features, then build and test pages for production with HTML, CSS, and JavaScript

Greater New York City Area

• Created campaign status reports with metrics from AdWords, DoubleClick, email, social posts, sweepstakes, and videos• Built dynamic monthly client dashboards with Google Data Studio to highlight the program’s KPIs through data-driven insights• QA tested branded content web pages to insure 100% accuracy• Managed the production of brand editorial photos and videos• Created tags for branded content posts on TastingTable.com to ensure sponsored content was easily searchable

Greater New York City Area

• Managed all consumer facing advertisements and branded content distribution• Developed strategic advertising plans to maximize the overall budget across Facebook, Instagram, Twitter, Google and Taboola to increase app downloads, retarget app users and grow overall brand awareness• Created, produced and designed all graphics and video for TicketChat’s advertisements, social posts, blog and case studies• Identified and targeted social influencers that resonated with Gen X and young Millennials • Assisted in building a Fashion Week activation to demonstrate the app and grow awareness within the fashion world through a series of live streams, social posts, influencer blog posts, and on-the-ground marketing

Greater New York City Area

• Project managed the creation and execution of natively branded influencer campaigns• Supported four directors of sales across New York, Los Angeles and Canada, managing up to 35 partnerships at once• Acted as the main point of contact for all client facing relations once a verbal agreement was established• Directly managed top YouTubers during branded partnerships to ensure all deliverables, creative treatments, timelines and FTC guidelines were fulfilled• Drafted all legal contracts and facilitated negotiations for branded partnerships between Studio71, clients and talent• Created complex cross-platform programs, strategies and customized media plans to maximize the reach and effectiveness• Provided client insights highlighting the performance of campaigns with comprehensive metrics, reporting and detailed wrap decks

Greater New York City Area

• Developed multi-platform pitches for branded integrations with CMT and TV Land featuring custom content, events, on-the-ground activations, promotional contests, social influencers and social amplification• Project Managed the execution of branded partnerships internally and externally with agencies and brands• Designed pitch decks, templates, one-sheets, sizzle reels and client recaps• Oversaw the day-to-day duties of the coordinator, and hired, trained and mentored interns in New York and Nashville

Greater New York City Area

• Directed the scheduling and trafficking of all co-branded custom content along with their adjacent commercial units and on-air billboards • Developed a streamlined cross-departmental process for executing CMT’s integrated sponsorships• Supervised the weekly production of CMT’s on-air billboards• Coordinated on-air promotional efforts including custom integrations involving Acuvue, iTunes and Twitter for the CMT Music Awards, viewed by over 3 million viewers

Greater New York City Area

• Designed programming pitch decks for the CMT upfront presentations and art-directed and copy-edited decks for pitching integrated marketing solutions

Greater New York City Area

• Recruited and successfully booked models for events involving product launches for major clients• Simultaneously worked on multiple projects domestically and internationally with up to one hundred models at a time

Greater New York City Area

• Discovered, organized and edited press from print and web for the company’s website• Pulled clients’ items for stylists, celebrities and press to be featured in magazines and fashion publications and blogs• Contacted press that featured clients’ products to maximize exposure

Education record

Ba, Art, Bussiness

Activities and Societies: Men's Crew