Marketing Manager
CurrentMarketing responsibilities for the Communications and Marketing division include targeted email campaigns, website content updates, printed materials, and on-site marketing at conventions and other off-site events.Lead on implementation and knowledge for HubSpot CMS and email program in replacement of current systems.Maintain an aggressive marketing strategy that includes print, e-mail, and social media channels. Update and create content for web pages on the public website that more effectively highlight the possibilities and achievements of programs, including incorporating video clips and other social media-friendly media. Regularly perform market research to identify new target organizations, networks, and populations and appropriate publications and media to reach these audiences. Conducted varied outreach to marketing targets through a full range of media and coordinated special projects to increase awareness of and participation in NeighborWorks Services Group offerings.Perform pre/post-event surveys for follow-up marketing and communications and extensive analytic reviews during and after campaigns to evaluate the effectiveness of marketing channels.
