Burak Ayteki̇n Email and Phone Number

-Working closely and collaboratively with Trade Marketing, E-Commerce and Marketing Teams-Building a strong partnership and intense working relationships with key accounts-Managing accounts’ sales growth and profitability in line with company objectives-Creating and implementing an annual joint business plan considering all levers of growth: commercial agreements, marketing actions, training, merchandising and retail opportunities, profitability, trade terms etc.-Monitoring the accounts’ performance against business plan and develop alternative strategies when needed-Communicating critical business information to the appropriate internal contacts for action-Developing and managing the team, ensure development of expertise and know-how and support organizational changes

New Business (LCW,Boyner,Defacto) & Regional Key Accounts Perfumeries-Create and Lead a Multifunctional Action Plan to Improve Launch Effect on the field.-Launch maximization agenda setting for just in time launch window execution & launch maximisation . ( Category level workshops with TM teams ) -Organize channel specific meeting with division Catman teams support for perfect launch planning before 3 Months -Setting Return & stock level control KPI's on the field accourding to JBP's.(Client based plan)-Commercial Budget, Credit Unit/CA/GP by Brand & Channel (Budget) Manage Commercial Budget in close coordination with Controlling& Sales Revenue team having monthly P&L Reviews Manage JBP to secure mix plan in close coordination of Business Planning and Channel Manager.-Have Monthly Performance and Plan Reviews Manage credit limit , payment and client based performance monthly.-Inform the organisation at monthly credit control meeting about the channel. Training & Development To make a plan for CPD Training Academy for Direct Perfumery staff & Check loyalty accourding to needed frequency.-Prepare spesific JBP actions for e Retalier accounts. Tracking regularly stock - sell out report from direct accounts.-Share quarterly business updates and projects results with internal organisation . -Make an agenda / Quarterly business update presentation / client based performance & trend check vs JBP's (Team development case)-Leadership of sales executive team (3 people)

Bim - A101- Şok - Hakmar Express -Worked closely and collaboratively with Category & Shopper Marketing, E-Commerce, and Marketing Teams-Built a strong partnership and intense working relationships with key accounts-Managed accounts’ sales growth and profitability in line with company objectives-Created and implemented an annual joint business plan considering all levers of growth: commercial agreements, marketing actions, training, merchandising and retail opportunities, profitability, trade terms etc.-Monitored the accounts’ performance against business plan and develop alternative strategies when needed-Communicated critical business information to the appropriate internal contacts for action-Developed and managed the team, ensure development of expertise and know-how and support organizational changes

•Responsible in meeting the monthly gross & net sales targets, GTN Targets and In-store excellence Targets. •Owns monthly sales forecast and demand process with internal departments by categories & customers. •Develop, execute and evaluate account and category specific joint promotion, sales and activity plans in line with marketing and trade marketing programs. •Uses sales budget and company resources effectively inline with priorities and company strategy. •Coordinates with internal departments (marketing, trade marketing, supply chain) for ensuring networks are on time for promotions, stocks, in-store events, launch plans. •Provide L'Oreal’s in-store execution standards for each customers. (Coverage, Shelf management, secondary visibility..) Develop customized perfect store projects in case. •Tracks customer stocks closely. Takes actions for slow moving goods if necessary. •Conduct frequent market visits and uses internal data software of customers to look for opportunities with in customers. •Takes support from internal departments in order to leverage incremental revenue. •Follow up and control all invoices.•Communicating and coordinating merchandiser team for store executions

Discounter (Şok/Dia-Hakmar Express)Cash & Carry (Bizim Toptan)RKA (Pehlivanoğlu-Happy Center-Uyum-Onur Özen-Kim-Namlı)-Achieve the monthly sales targets-Implement the division and channel strategy. Ensure it execution and tracking down to store level and sell out-Share joint business plan with the accounts and execute themImplement company priorities 100% in own field-Make and follow annual agreements of retail customers in accordance with company goals, and ensure efficiency-Plan and implement projects of business developer special opportunities, and in this direction offering different suggestions-Report and provide information of competitors in the field by following them continuously in order to ensure competition-Tracking of reconciliation/open account and payment-Monthly updating JBP (Plan and realize),control forecast accuracy

-Achieve monthly and quarterly sales targets by brand,-Being responsible for 2 distributor (Kaleİzmir&EgeDuru) and 1 Regional Key Account.(Pehlivanoğlu/120 stores account)- Develop sales with allocated distributors to achieve sales volume and distribution objectives-Develop and maintain relationship with customers whilst monitoring their stock levels, financial position and payments .-Plan and organize sales activities and train sales staff so that their staff can achieve their targets(For 3 Exclusive Rep. and 18 Mixed Rep.)-Implement trade marketing/marketing promotions in an accurate and timely manner in order to achieve promotion objectives-Establish a strong working relationship with distributors across all departments of the customer organization,-Actively and constantly evaluate the sales team potential to desired levels of skills and competencies,-Plan, control, and allocate specific budget and consumer promotion allocations in line with the company and commercial policy,-Maintaining regular contact with all customers by customer visits, demonstrations and negotiations in order to achieve targets,-Develop and own top customer monthly action plans and review results regularly,- Report to Regional Key Account Manager and Regional Sales Manager for all regarding sales, competition and field operations- Plan and coordinate operational aspects of the achivement of sales and budget targets- follow up on revenue target and budget plan in terms of annual agreement conditions and additional activities- Visit the field to evaluate the field practices and create new projects with the field sales team- Attend customer meetings regularly for activity planning and operational purposes-Conduct a regular review with constructive feedback for business growth,-Build and manage strong sales force consisting of sales executives and local chain executives, -Monitor top customers within the region

-Sales Representative of Procter & Gamble in Marmara Region-Implementing P&G revenue and especially scope target in İstanbul-Ensuring the realisation of targets through the parfumery/cosmetics channels -Visiting all allocated customers according to route plan-Giving information about new product launch to customers-Managing budgets on the optimum point for maximum utility -Advising all clients about merchandising (according to P&G shelve share and visuality planning) -Checking displays, selling displays, selling in 4P concepts, maintenance of 4P execution.-Being responsible for Max Factor , OLAY,Wella,Oral-B,İpana,Rejoice,Blendax,Pantene Pro-v,Gillette,Orkid,Prima and Duracell.