Burak Macali Email & Phone Number

Stockholm County, Sweden

Stockholm County, Sweden

Operate and control online sales performance, develop and optimize website conversion.Coordinating and driving recommendations on promotional campaigns (On/Off-page optimization)Analyze and deliver insights on CX/UX for all brand.com websites throughout the Nordic region.Executing regular web audits of customer behavior.Controlling and coordinating digital marketing performance and conducting regular analysis on SEM/SEO & relevant channels of digital advertising/performance.Developing processes, structure and improve for Conversion Rate Optimization (CRO)Providing analysis and reports on metrics such as weekly/monthly sales by department, new product sales, and promotional code performance. Creating acquisition plans towards NHR-web and relevant central campaigns.

Stockholm, Stockholm County, Sweden

-Overseeing advertising department operations and staff members.-Working with staff members, clients, or an ad agency to establish and meet projects goals and establish and enforce budgets and timelines.-Developing advertising strategies to increase buyer interest in products or services.-Monitoring project progress from planning to execution to ensure it remains focused and evaluate its effectiveness.-Negotiating contracts specifications and terms with clients or other external parties.-Initiating and directing research efforts.-Collecting and analyzing data and presenting it to other parties, including management and clients.-Providing expert advice on marketing and advertising methods for new or existing products or services.

Stockholm, Sweden

- Collaborated with Social Media and Creative Team personnel on development of social media outreach content, including text, photo and video posts.- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.- Designed overall media campaign objectives, defining project goals and outlining budget limitations.- Identified and monitored KPIs for new and existing digital media properties.- Handled client-facing business opportunities, developing media content plans for third parties.- Planned and acquired media for multiple digital channels, including Google and Facebook.- Collected and analyzed Web metrics such as visits, time on site and page views per visit.- Created content strategies for digital media.

Istanbul, Turkey

Akbank, Avivasa- Monitored online trends, conversations and innovations to optimize strategies.- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.- Measured and evaluated brand digital performance to present weekly findings to management.- Identified technology framework required to support digital strategies.- Used Google Analytics and Oribi to identify behavioral patterns and trends in data.- Led projects to redesign web pages, diversify strategies and revitalize social media presence.- Increased customer engagement through social media.- Monitored return on investment of online and social media marketing efforts.- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.- Masterminded highly successful digital strategies for various platforms to attract customer engagement. - Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.

Istanbul, Turkey

Zorlu, Deutsche Bank, Faber-Castell- Developed campaigns, led design and tracked results.- Collected performance data on each promotion to better plan future events.- Directed team of 9 advertising and marketing professionals.- Worked with marketing department to create targeted advertising strategies for key customer demographics.- Drove traffic to Zorlu Center-MZV Youth Summit by creating and implementing promotional plans.- Maintained information and client satisfaction for high-profile accounts worth up to $100.000.- Upsold special packages while preparing quotes for potential clients, consistently maintaining accuracy.- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.- Collaborated with media representatives to optimize coverage of special events.- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.- Planned and submitted budgets for marketing department worth over $ 500.000.- Motivated team members to meet and exceed brands targets.

Istanbul, Turkey

Kale Kilit, Network, Fabrika, Divarese- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.- Identified and monitored KPIs for new and existing digital media properties.- Oversaw digital billing processes for content creators, media management personnel and partner agencies.- Identified appropriate KPIs and reported key metrics from digital campaigns.- Maintained continuous check on Clicks, Impression and CPA metrics, optimizing and enhancing campaigns based on current trend data.- Collected and analyzed Web metrics such as visits, time on site and page views per visit.- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.

Istanbul, Turkey

Zen, Ciceksepeti, Ets Tur, Atlas Global- Oversaw the execution of planned media with publishers.- Resolved problems, improved operations and provided exceptional service.- Conducted research, gathered information from multiple sources and presented results.- Resolved conflicts and negotiated mutually beneficial agreements between brands and publishers.- Prepared a variety of different written communications, reports and documents to ensure smooth operations.- Worked closely with media planners to maintain optimum levels of communication to effectively and efficiently complete projects for brands.

Istanbul, Turkey

Account Manager & Marketing

Istanbul, Turkey

Turkish V.U.K Mastery , Tax control,consultancy and accounting

Finance Office

Activities and Societies: Genç İşletmeciler Klübü

High School Diploma

Master'S Degree, Economics