Vp, Food Beliefs, Sustainability And Public Relations
Drove business growth and guest engagement by championing the brand externally while crafting and executing thoughtful and bold, ESG strategies.• Developed strategy and managed execution of all public relations and corporate communications, from product launches to brand campaigns and investor relations to crisis management for a multi-national leader in fast casual and retail food. • Served as the brand spokesperson, PR strategist, executive media coach, and media relations expert, securing broad coverage and recognition for Panera Bread and Panera Brands to drive business growth delivering an average of 30 billion top-tier earned impressions annually with increasingly positive ROI. • Led investor communications and preparation for potential IPO, including copywriting S1, managing analyst day, and producing and scripting roadshow video. • Authored and led the policy, cross-functional strategy, and communications for the company's environmental, social, and governance goals including industry-leading climate-positive goal and low carbon menu item labeling. • Relaunched the Panera Bread Foundation successfully, quadrupling grants in year two along with running the signature philanthropy program, donating over $80MM of food annually. • Built and led 4 departments of high-performance teams while forging strong relationships across all key internal and external stakeholders. • Sought after public speaker presenting to diverse audiences from Ad Age events to The White House Forum on Antibiotic Resistance.