Michelle Burns Email & Phone Number

United Kingdom

London, England, United Kingdom

Increased responsibility of additional channels - airlines, aquatics and diplomatsStrong B2B management on behalf of all ELC brands• Increased responsibilities of managing airline and ferry business- reporting to two directors for the different business channels and managing additional internal & external stakeholders- Managing executives to help further develop the business with our retailers

London, United Kingdom

• Management of EMEAs second largest travel retail account • Team management • Joint business planning responsibilities • Supply chain responsibilities- including forecasting and planning

London, United Kingdom

- Manage Urban Decay direct channel boutiques as well as Selfridges, John Lewis, Harvey Nichols- E-commerce responsibility for high street accounts - Direct line manager responsibility to a summer intern for 10 weeks - Full pnl responsibility with involvement in marketing initiatives and events across customer group

London, United Kingdom

- Managed a broad depth of categories including skincare, men’s, suncare, makeup and e-commerce channel - Directly led and developed the commercial assistant who supported my role on the makeup category- In depth P&L management of all of the listed categories for the customer including year long business plan negotiations

London, United Kingdom

- Management of a capital expenditure budget in order to execute large scale permanent visibility projects across travel retail outlets globally- Worked cross functionally with sales, global marketing & external agencies- Project based category management - inclusive of promotional strategies & space to sales analysis across Heathrow airport (all 5 terminals)

Mississauga, On

- Interim role managing Sobeys West to support a gap within the team (6 months) - Manage Loblaw wholesale, Fortino’s and T&T (Asian grocery chain)- Manage trade spend budgets, as well as align the trade spend with our organizations strategic initiatives- Organize sampling initiatives and new product launches with my retail banners - Held to hit a monthly and yearly sales target (for both trade spend, net sales & gross sales) and to date have successfully hit these targets- Create current year plans as well as forward think for future year planning (innovation plans, year over year strategic investments)- Vendor Day retail sales day utilizing cross functional team in order to execute

Mississauga

- Managed over twelve accounts within the regional grocery channel - Forecast everyday and seasonal items for all these accounts including updating and managing an account plan for each customer- In control of a spend budget for each customer and utilize this spend to grow sales and put merchandising and advertising programs in place- Hit plan numbers set for accounts at the end of 2011

- Worked in field maintaining all large banner accounts within the Mississauga region- Managed over 100 different accounts- Grew my territory sales over 15%

Waterloo & Vancouver

MolsonCoors Canada Conducted several different brand focused promotions in a variety of settings Interacted directly with the consumer and deliver pertinent brand informationFacilitated engagement in the various Molson brands though interactive activities and direct contact with the consumer Was the face of the Molson brand for the consumers

Toronto, Canada Area

- Work directly with key account and business development manager on Toys R’ Us and Costco Accounts- Responsible for all marketing and promotional programs across all of the lines of business with those clients- Prepared presentations and marketing pitches to key accounts for various retail business opportunities- Dealt directly with follow-up on marketing programs with store audits and post-program reports- Helped to design a launch party for new consumer products that were entering retailers

Master Of Business Administration, Business Administration And Management, General - Part Time

Honours Ba, Communications With A Business Administration Option And Co-Op Option

Activities and Societies: - Wilfrid Laurier Judicial Affairs Council, Waterloo - Campaign Representative for Student Union President —.

Professional Sales With Honours, Business

Highschool Diploma