Jonathan Burns

Jonathan Burns Email and Phone Number

Co-Founder | Entrepreneur | Strategist @ Podstarter
halifax, nova scotia, canada
Jonathan Burns's Location
Halifax, Nova Scotia, Canada, Canada
Jonathan Burns's Contact Details

Jonathan Burns personal email

About Jonathan Burns

I help connect people and companies with an audience. It sounds simple, and sometimes it is. Working as a producer and creative technologist, I connect content with the curious, using an odd mix of technology, marketing, and people. I’ve produced and developed hours of podcast and online video content, mobile app experiences and augmented/virtual reality explorations reaching hundreds of millions of people. A part of my success has been working with companies like Lego, Disney, and the NBA, but having great content doesn’t always mean it’ll find an audience.In the last 10 years, I've been working out of LA, NY, London, and Toronto presenting to close to 25,000 people as a keynote speaker, presenter, advocate, and early adopter. I’ve been fortunate to work with some impressive partners and brands, launching untried and untested digital and mobile campaigns. As a creative technologist, I often bridge the gap between research and development, and business development. I'm equally at ease with technological innovation as I am with business strategy. I love working with companies that are just working out the concept to cash equation. More importantly, as a sprinter my flexibility and adaptive nature fit well for start-ups, new product launches, and early-stage ventures. With 15+ years in advertising, business development, and sales and marketing I've embraced disruptive technology to achieve great results. Working primarily in the Advertising, Financial, and Film and TV industries I've helped launch a range of companies and products from prototype to profit. My focus is on revenue, growth, and profitability. Specialties:- Building high-performance teams- Prototype to profit- Public Speaking and Keynote Presentations- Technical Thought Leadership- Business, Marketing and Sales Plan development, and execution- Channel/Partnership Management

Jonathan Burns's Current Company Details
Podstarter

Podstarter

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Co-Founder | Entrepreneur | Strategist
halifax, nova scotia, canada
Website:
podstarter.io
Employees:
2
Jonathan Burns Work Experience Details
  • Podstarter
    Co-Founder | Entrepreneur
    Podstarter May 2019 - Present
    Halifax, Canada Area
    We look like a Podcast Production company, but behave like a Content Marketing company. The truth is somewhere in between.Using our Podcast Platform we build authentic dialogues of corporate excellence ... in your words. These 'unscripted' conversations translate into targeted content that doesn't 'pretend' to be authentic. We use your words, your enthusiasm, your expertise to build a story that connects with an audience.Skip the copywriter and say it in your podcast. We'll do the rest.
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  • Redspace Inc.
    Marketing Business Development Executive
    Redspace Inc. Sep 2017 - Dec 2018
    Halifax, Canada Area
    REDspace launched INGEST, a cloud-based video platform built specifically to meet the escalating demands for cutting-edge, innovative LIVE, OTT and xVOD services. A true and simple breakthrough in the video distribution tech stack. Initially designed for publishers, broadcasters and content creators the platform was adopted by LMS systems to elevated the type of on-line remote training needed by multi-national organizations.Actions and achievements• Development and implementation of a go-to-market/momentum strategy (sales and marketing plans)• Development of market positioning and messaging• Creation of lead generation programs that drive demand, adoption and overall success of Ingest• Create and conduct strategic marketing event presentations• Drive new revenue into new categories
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  • Andra Motion Technologies
    Vice President Marketing Product Development
    Andra Motion Technologies Oct 2016 - Sep 2017
    Halifax, Canada Area
    Working with a team of engineers, technologists and designers, my role is to re-think our Minimum Viable Products and take them to market.- Responsible for our Business Plan, Sales and Marketing Plan, Lean Canvas- Supported financial discussions with budgets, plans, product details, and pitch decks- Building a global distribution network (signed partners in UK, China, Japan, and the US)- Assembled an influencer/collaborator network- Responsible for all marketing collateral (print, digital and social)- Building a sales and marketing funnel process- Responsible for the content calendar and inbound strategyBest moment – Finding ourselves in a Hollywood garage with a film influencer and hearing ‘this is just mind-blowing’ – Bill Bennet ASC.
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  • The Chronicle Herald
    Director, Media Innovation
    The Chronicle Herald Jan 2016 - Sep 2016
    Halifax, Canada Area
    The Chronicle Herald is one of the oldest independently owned newspapers in Canada with over 35 weekly and daily publications distributed across the Atlantic Provinces. As the Director, Media Innovation I was a part of a digital transformation team that looked to build new product lines, revenue streams and reader engagement strategies. Leading the Strategic Accounts team, with over $10 million in revenue, we worked with agency partners to help them achieve a higher ROI than other media channels. We built partnerships, drove new revenue and negotiated long-term agreements that contributed to our client success.- hired, coached and managed a high performing key accounts team.- re-negotiated with local agency business to lessen the decline in ad revenue.- worked to re-establish TCH as a relevant buy for our national partners.- Implemented a new outbound call strategy for the Flyer team during the Canada Post Stike, securing over $500,000 in new revenue.- A part of the NOW!NS initiative that saw a 120% increase in revenue YOY and a 30% growth in sponsors.
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  • Current Studios
    Vice President Of Global Business Development
    Current Studios Apr 2008 - Sep 2015
    Chief AR/VR Architect with Current, Jon looks to create unique ways to connect digital benefits with physical things. The idea is to take retail objectives, brand expectations, and digitaldirectives to deliver mobile experiences that connect storytelling with playpatterns and consumer products. Jon has been fortunate to work with international clients on blockbuster projects, including mobile marketing campaigns with Marvel, Disney, Nickelodeon, Warner Brothers and Sony. As a creative technologist, Jon's passion is to find useful ways for technology to solve common problems in uncommon ways.
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  • Current Studios
    Co-Founder, Vp Of Product And Business Development - Iris App
    Current Studios Apr 2011 - Aug 2015
    Toronto, Canada Area
    iRiS was designed as a universal AR app to help brands add a digital layer to their out of home and print media strategies. The app addresses the need for a bilingual Canadian app with metrics focused on true usage. As a Universal app, speed, budget and AR customization are its key objectives.
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  • Current Studios
    Co-Founder, Vp Product And Business Development - Boostar: The Ar Merchandise Company
    Current Studios 2011 - 2014
    Greater New York City Area
    BoostAR was an upstart company to take Augmented Reality to the consumer market. As a boot-strapped company, I was responsible for creative development, project management, contract negotiations and business development. Managing the complete P&L, I grew BoostAR to be the second largest AR app for retailers, second to Zappar, signing contracts with the largest consumer product companies in the world – Disney, Marvel, San Rio and WB to name a few. The nimble but talented team grew to include a dedicated project manager, programmer, animator and US sales rep.Best moment – finding myself in Bentonville, Arkansas collaborating with Marvel and Walmart’s Innovation team to launch the first mobile retailtainment campaign that ultimately led to 500 Million social impressions.
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  • Current Studios
    Partner | Producer - Pinpoint Training
    Current Studios 2008 - Dec 2012
    Halifax, Canada Area
    Pinpoint Training addressed a fundamental shift in training delivery. As a pioneer in web video and interactive training content, we applied this expertise to customized interactive training solutions. We specialize in transforming manuals or written procedures into interactive videos delivered online, anytime and anywhere. We define our audience, craft our message and deliver policy and procedure in a way that grabs your attention. Our work is as diverse and unique as each client’s communication requirements, but our commitment to quality, on-time, and on-budget delivery, is consistent.
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  • Ceridian
    Market And Competitive Analyst
    Ceridian 2004 - 2007
    Edmonton, Canada Area
    Working with the marketing team, I led the competitive analysis of the Canadian Human Resources market. During a time of increased consolidation and acquisition of global ERP systems, my role was to balance executive vision and day-to-day objectives, with uncovering new sources of revenue and keeping the national sales teams confident in our competitive differentiators.Responsible for:- Competitive Analysis Framework.- Training Sales teams on product features and differentiators.- Managed external providers for qualitative and quantitative research.- Established a network of HRO advisors to provide counsel/advice for the executive team.- Contributed insights and intelligence for new product developments and launches.
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  • Ceridian
    Major Account Executive
    Ceridian 2003 - 2004
    Edmonton, Canada Area
    Outbound Sales Executive focused on new businesses development with accounts less than 1000 employees.
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Jonathan Burns Skills

Advertising Marketing Strategy Business Development New Business Development Mobile Devices Management Leadership Social Media Marketing Account Management Strategy Sales Presentations Digital Marketing Online Advertising Business Marketing Email Marketing Mobile Marketing Business Planning Marketing Communications Integrated Marketing Entrepreneurship Online Marketing Training Digital Strategy Start Ups Marketing Management Strategic Partnerships Strategic Planning Business Strategy Thought Leadership Augmented Reality New Business Launch Non Traditional Media Crm Lead Generation Networking Interactive Advertising

Jonathan Burns Education Details

Frequently Asked Questions about Jonathan Burns

What company does Jonathan Burns work for?

Jonathan Burns works for Podstarter

What is Jonathan Burns's role at the current company?

Jonathan Burns's current role is Co-Founder | Entrepreneur | Strategist.

What is Jonathan Burns's email address?

Jonathan Burns's email address is jo****@****link.ca

What schools did Jonathan Burns attend?

Jonathan Burns attended University Of Alberta, Acadia University.

What skills is Jonathan Burns known for?

Jonathan Burns has skills like Advertising, Marketing Strategy, Business Development, New Business Development, Mobile Devices, Management, Leadership, Social Media Marketing, Account Management, Strategy, Sales Presentations, Digital Marketing.

Who are Jonathan Burns's colleagues?

Jonathan Burns's colleagues are Connor Sampson, Ruth Rementería, Madison Irvine, Nancy Regan.

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