Bushra Saifi Email & Phone Number

Hyderabad, Telangana, India

Making Google Ads better and secure.

Flipkart: Jeeves- VAS - Value Added Services- Leading the modernization of the VAS system to enhance customer experience by transitioning from outdated technology to a modern, robust platform.- Formulated comprehensive plans and policies for VAS 3.0, including the complete replacement of the legacy VAS system.- Initiated the creation of Flipkart policies within the new VAS system and managed the seamless transition of policy and claim processes.- Developed a complete refund… Show more Flipkart: Jeeves- VAS - Value Added Services- Leading the modernization of the VAS system to enhance customer experience by transitioning from outdated technology to a modern, robust platform.- Formulated comprehensive plans and policies for VAS 3.0, including the complete replacement of the legacy VAS system.- Initiated the creation of Flipkart policies within the new VAS system and managed the seamless transition of policy and claim processes.- Developed a complete refund process from scratch, ensuring efficient handling of refunds and claims.- Actively involved in migrating data from VAS 2.0 to VAS 3.0 and conducting load testing to validate system performance and reliability under operational loads. Show less

FLIP Team (Flipkart Location Intelligence Platform)Enhanced Location Precision: Contributed to the Flipkart Location Intelligence Platform by developing and optimizing algorithms to compute the most accurate customer locations, addressing delivery challenges, and improving location accuracy.**Location Sharing**- Spearheaded the requirement gathering process, identified dependencies, and established realistic timelines to enhance the Location Sharing project, streamlining… Show more FLIP Team (Flipkart Location Intelligence Platform)Enhanced Location Precision: Contributed to the Flipkart Location Intelligence Platform by developing and optimizing algorithms to compute the most accurate customer locations, addressing delivery challenges, and improving location accuracy.**Location Sharing**- Spearheaded the requirement gathering process, identified dependencies, and established realistic timelines to enhance the Location Sharing project, streamlining hub assignments and mitigating last-minute delivery challenges.- Designed and orchestrated interactions between multiple systems crucial for implementing location sharing, collaborating with senior and Principal Engineers for rigorous reviews.- Monitored performance metrics such as fake locations, drift, and Return to Origin (RTO), achieving a 20% improvement in Improved Customer Addressing (ICA) and a 3 basis points reduction in RTO, resulting in an estimated Rs. 30 crore increase in Net Merchandise Value (NMV) and Rs. 1.4 crore in cost savings.- Executed phase two by integrating the location-sharing feature into the order details page, which received positive user feedback and increased adoption rates.- Advanced phase three by implementing location sharing via WhatsApp, significantly enhancing user engagement and adoption compared to traditional notification methods.**Database Migration: Cassandra to Internal Managed DB**- Analyzed and documented discrepancies among in-house and open-source databases, presenting findings at the architects' forum to select the best fit for our use case.- Planned and executed a strategic migration from Cassandra to an internal managed database, addressing maintenance challenges.- Gained in-depth knowledge of distributed databases like Cassandra, Aerospike, and HBase, selecting Aerospike for its alignment with our requirements.- Assessed API latency and performance impacts to ensure a smooth transition and maintain optimal performance. Show less

Gurugram, Haryana, India

**Ziqitza HealthCare Web App**- Migrated legacy PHP architecture to modern Java and React-based technologies, introducing new features.- Designed and developed three critical microservices for authorization, activity logging, and ambulance dispatch.- Created REST APIs and implemented business logic using Spring, Java, and Postgres, with a focus on API optimization through distributed caching.- Implemented OAuth2 token authentication with Spring Security and managed activity… Show more **Ziqitza HealthCare Web App**- Migrated legacy PHP architecture to modern Java and React-based technologies, introducing new features.- Designed and developed three critical microservices for authorization, activity logging, and ambulance dispatch.- Created REST APIs and implemented business logic using Spring, Java, and Postgres, with a focus on API optimization through distributed caching.- Implemented OAuth2 token authentication with Spring Security and managed activity logs asynchronously using MongoDB and RabbitMQ.- Introduced an "Answer Call" feature for handling customer requests and driver support.Demonstrated versatility by working independently, collaborating with teams, and leading a team of individuals.**Colo Taxi App**- Played a key role in building foundational backend services for a taxi service provider in Qatar.- Developed REST APIs and implemented business logic using Spring, Java, and Postgres.Implemented functionalities including email notifications via SendGrid and push notifications for riders and drivers.- Developed business logic for ride status, rider earning reports, promo/referral code management, and trip reports.- Designed and implemented logic to identify high-demand areas using geocodes. Show less

Gurugram, Haryana, India

CHALO- Fixed bottlenecks in 3 API response times.- Implemented caching to reduce database calls.- Used asynchronous processing for efficient request handling.- Developed detailed API performance reports.

- Worked on a project called PlanforSoftware, designed to assist college students in creating their final year projects.- Aimed to help students understand the software project lifecycle before entering corporate jobs.- Provided hands-on experience and enhanced project management skills.- Prepared students for real-world software development challenges.