Brian Shannon

Brian Shannon Email and Phone Number

Director, Database and Campaign Marketing @ Churchill Downs Incorporated
Iowa, United States
Brian Shannon's Location
Dubuque County, Iowa, United States, United States
Brian Shannon's Contact Details

Brian Shannon phone numbers

About Brian Shannon

I operate a database company that specializes in casino industry direct marketing and analysis. With more than a decade of experience integrating database analytics into casino marketing, my philosophy of “What gets measured gets managed” helps improves performance.I offer a variety of services including database analytics, direct mail marketing strategy, player development optimization, slot performance analysis, and customized reporting solutions.

Brian Shannon's Current Company Details
Churchill Downs Incorporated

Churchill Downs Incorporated

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Director, Database and Campaign Marketing
Iowa, United States
Brian Shannon Work Experience Details
  • Churchill Downs Incorporated
    Director, Database And Campaign Marketing
    Churchill Downs Incorporated
    Iowa, United States
  • Buzz Analytics
    President
    Buzz Analytics Oct 2014 - Present
    Dubuque, Iowa Area
    Work with clients to drive incremental revenue through database analytics,creates effective direct marketing segmentation and list development,identify targeted opportunities for growth, fine-tune reinvestment strategythrough test and control environment, maximize direct mail redemptions,create benchmarks and goals for host based on group assignments, andperform slot floor analysis.
  • Boyd Gaming
    Director Of Operations And Analysis
    Boyd Gaming Nov 2013 - Oct 2014
    Dubuque, Iowa Area
    Peninsula Gaming was acquired by Boyd Gaming in November 2013. I retained my position and responsibilities through the acquisition.In addition to the Peninsula Gaming responsibilities I was part of a 5 person business intelligence team to strategize and data mine the companies corporate data warehouse finding pockets of opportunity. These pockets of opportunity were strategically tested and drove revenue for the company.Led strategic group that was responsible for driving… Show more Peninsula Gaming was acquired by Boyd Gaming in November 2013. I retained my position and responsibilities through the acquisition.In addition to the Peninsula Gaming responsibilities I was part of a 5 person business intelligence team to strategize and data mine the companies corporate data warehouse finding pockets of opportunity. These pockets of opportunity were strategically tested and drove revenue for the company.Led strategic group that was responsible for driving incremental revenue through database analyticsCreated effective direct marketing segmentationIdentified targeted opportunities for growthCreated efficiencies through automationCampaign managementBalanced the right offer with the right audience to predict outcomes Show less
  • Peninsula Gaming
    Corporate Director Of Operations And Analysis
    Peninsula Gaming Sep 2004 - Nov 2013
    Dubuque, Iowa Area
    Led strategic group that was responsible for driving incremental revenue through database analyticsCreated effective direct marketing segmentationIdentified targeted opportunities for growthCreated efficiencies through automationCampaign managementBalanced the right offer with the right audience to predict outcomes

Brian Shannon Skills

Analytics Statistics Microsoft Sql Server Microsoft Office Microsoft Excel Databases Data Analysis Database Marketing Loyalty Marketing Player Development Vip Custom Reporting Solutions Ms Reporting Services Crystal Reports Email Marketing Direct Marketing

Brian Shannon Education Details

Frequently Asked Questions about Brian Shannon

What company does Brian Shannon work for?

Brian Shannon works for Churchill Downs Incorporated

What is Brian Shannon's role at the current company?

Brian Shannon's current role is Director, Database and Campaign Marketing.

What is Brian Shannon's direct phone number?

Brian Shannon's direct phone number is +156366*****

What schools did Brian Shannon attend?

Brian Shannon attended University Of Northern Iowa, University Of Northern Iowa.

What skills is Brian Shannon known for?

Brian Shannon has skills like Analytics, Statistics, Microsoft Sql Server, Microsoft Office, Microsoft Excel, Databases, Data Analysis, Database Marketing, Loyalty Marketing, Player Development, Vip, Custom Reporting Solutions.

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