Work with clients to drive incremental revenue through database analytics,creates effective direct marketing segmentation and list development,identify targeted opportunities for growth, fine-tune reinvestment strategythrough test and control environment, maximize direct mail redemptions,create benchmarks and goals for host based on group assignments, andperform slot floor analysis.

Peninsula Gaming was acquired by Boyd Gaming in November 2013. I retained my position and responsibilities through the acquisition.In addition to the Peninsula Gaming responsibilities I was part of a 5 person business intelligence team to strategize and data mine the companies corporate data warehouse finding pockets of opportunity. These pockets of opportunity were strategically tested and drove revenue for the company.Led strategic group that was responsible for driving… Show more Peninsula Gaming was acquired by Boyd Gaming in November 2013. I retained my position and responsibilities through the acquisition.In addition to the Peninsula Gaming responsibilities I was part of a 5 person business intelligence team to strategize and data mine the companies corporate data warehouse finding pockets of opportunity. These pockets of opportunity were strategically tested and drove revenue for the company.Led strategic group that was responsible for driving incremental revenue through database analyticsCreated effective direct marketing segmentationIdentified targeted opportunities for growthCreated efficiencies through automationCampaign managementBalanced the right offer with the right audience to predict outcomes Show less

Led strategic group that was responsible for driving incremental revenue through database analyticsCreated effective direct marketing segmentationIdentified targeted opportunities for growthCreated efficiencies through automationCampaign managementBalanced the right offer with the right audience to predict outcomes