Design engineer with a proven track record in planning and successfully implementing VM strategies to enhance the customer experience across touch points to achieve business targets.In the current role responsible for establishing Visual Merchandising function.Core responsibilities include – Space planning, new fixture development, vendor development and management, cost optimization.Delivering consistent customer experience at stores through Mockshop planograms, mapping… Show more Design engineer with a proven track record in planning and successfully implementing VM strategies to enhance the customer experience across touch points to achieve business targets.In the current role responsible for establishing Visual Merchandising function.Core responsibilities include – Space planning, new fixture development, vendor development and management, cost optimization.Delivering consistent customer experience at stores through Mockshop planograms, mapping efficiencyof displays through heat maps. Ensuring appealing and effective displays and communication across stores. Show less

Integrating key retail functions like Store design, visual communication, product communication, props, promotions, supply chain and Plano grams through a software called Mockshop to achieve 360 degree retail excellence at pan India level.Responsibilities include delivering space ,fixture grade wise planograms for 19 categories and all brands present in FBB.Ensure timely MPM dockets and refreshers are sent in alignment with allocation done in TXT so that stores look fresh… Show more Integrating key retail functions like Store design, visual communication, product communication, props, promotions, supply chain and Plano grams through a software called Mockshop to achieve 360 degree retail excellence at pan India level.Responsibilities include delivering space ,fixture grade wise planograms for 19 categories and all brands present in FBB.Ensure timely MPM dockets and refreshers are sent in alignment with allocation done in TXT so that stores look fresh updated.New Flagship store space and MBQ planning on Mockshop.Quarterly model store set up, store visits for staff training and regular feedback to zonal teams.Training the team on Mockshop and ensuring their all round development.Played a key role in opening Bench mark HD stores and premium airport spaces on Mockshop.HD stores: Vasant Kunj 2, Goa BB. Airport stores: Goa, Lucknow, Bhuvneshwar, Guwahati, Indore, Raipur. Show less

My responsibilities include preparing Merchandise presentation manual.Suggesting effective and wow displays.

Was responsible for ideation , user interface/user interaction design for android based mobile applications.Responsible for monetization of these apps on google play store.Did art direction for TV commercial shoot for ITM university Gwalior.Branding and corporate identity development for clients - Ageis, Elish Mach.New store design for Tiktauli de corps.

Played a key role in managing the campaign for liberty with Mr. Hrithk Roshan as the brand ambassador. Key responsibilities included managing the brand and deliver a consistent brand communication at various touch points using tools such as digital media marketing, ATL , BTL activities and store design and visual merchandising at stores.Position Liberty as no 1 family footwear brand in India.Did various activities like Tie up with PFMI 2011.Loyalty initiatives cross brand tie… Show more Played a key role in managing the campaign for liberty with Mr. Hrithk Roshan as the brand ambassador. Key responsibilities included managing the brand and deliver a consistent brand communication at various touch points using tools such as digital media marketing, ATL , BTL activities and store design and visual merchandising at stores.Position Liberty as no 1 family footwear brand in India.Did various activities like Tie up with PFMI 2011.Loyalty initiatives cross brand tie ups and tie with SBI and Citi bank credit card. Played a key role in liberty's rapid expansion in southern markets at that time. Show less

Was responsible for defining and upkeep of Visual merchandising standard for 100 liberty revolutions stores.Key responsibilities handled were space planning,window design and planogramming.