Venkat Balasubramanian Email & Phone Number

San Mateo, California, Us

San Mateo, California, Us

Building a world-class product for IT teams & a high-growth SaaS recurring revenue business at Freshworks.

San Mateo, California, Us

New York, Ny, Us

At Verve, led product, biz dev efforts and operations team focussed on building & scaling a mobile advertising platform (later Verve Velocity) that enables SMBs to use geo-targeted mobile advertising to drive customer acquisition. Executed successful partnerships with local business focussed digital marketing players Hibu, Reachlocal, Yahoo!, YP.com, Valassis to deliver billions of mobile ad impressions and foot traffic to local businesses.

Sunnyvale, Ca, Us

- Built new self-serve web presence & location powered local + mobile advertising products for long-tail SMBs. Executed partnerships, defined product features, led cross-functional development & GTM efforts to scale program.- Built business case & piloted advertising product opportunities in online-to-offline closed loop marketing solutions - like card linked marketing (Card Linked Offers), POS based offers - that drive foot traffic to large brick & mortar retailers & local SMBs. - Developed & shipped Yahoo! Local beta that delivered a multi-content (news/video/biz listings/events/sports) experience organized by location in select DMAs. Understood user behavior and rapidly iterated to grow beta users to over 4M weekly UVs and delivered 20% lift in engagement KPIs (Time Spent, PVs/UV, Streams).

New York, Ny, Us

As part of sales / business development team, source and execute strategic partner deals that drive revenue and distribution for AOL in the IM/Social networking space. Participated in deal-making process with several online media partners like NBC, Vivaty, Hearst Teen Media (and others ) in the web and mobile space.Developed product strategy and roadmap for AOL’s social network product suite in the consumer web services space. As product lead for AIM Photos and AIM Buddies products, grew daily PVs over 400% from 350K to a combined 2M daily PVs. Advised on decisions around product overlap resulting from an $850 million acquisition and successfully managed moving millions of users over to the new experience, while realizing substantial cost savings. Led cross-functional team including development, design, legal, marketing on short release cycles (Agile development) to launch several key features and user experiences to the global AIM audience. Managed all aspects of product from identifying user requirements, defining product requirements to implementation.On successful launch, these contributed to ~ 12M daily PVs, maximized revenue contribution and delivered increased distribution/usage for both native client and third party developed OpenAIM (open service APIs) clients. Represented AIM and AOL at several conferences and seminars such as Web 2.0 Expo, TechCrunch 50, GSP East. Engaged in driving openAIM (AIM APIs) adoption within developer community.

New York, Ny, Us

Developed and deployed highly scalable technology and products for AOL's Social networking and community products to worldwide audiences. - Developed and deployed scalable software (Java, Ruby on Rails) for AIMPages, AIM Profiles, AIM Photos and other web applications in the Social Networking/Instant Messaging space. Solid knowledge of the underlying web technologies that power social platforms like fbOpen, OpenSocial and Netvibes UWA.- Worked closely with AOL’s globally distributed technology teams in 4 cities around the world promoting cross-training on technologies and identifying process efficiencies. Initiatives proposed led to increased collaboration, decreased development times and faster times to market. - Functioned as lead Engineer for AOL’s Web Address Book and AIM Express 2.0 (Instant Messaging on the Web) products. Initiated a move from static to dynamic multi-browser user experience, designed to improve Webmail performance and increase accessibility for the product. While delivering enhanced feature-set, this also improved page load times and other performance metrics by 30%.

Mba, Strategy & Entrepreneurship

Ms, Human - Computer Interaction (Hci)

Bachelor Of Technology (B.Tech.), Chemical Engineering