Brandon Wagoner Email & Phone Number

New York, United States

New York, United States

Lead and cultivate the growth of a dedicated team at Fohr, overseeing integrated business operations for a portfolio of brands, including Urban Outfitters, Supergoop!, Instacart, Nuuly, Tuft & Needle, Kenneth Cole, Etsy, and Olaplex. This role involves not only managing the team's responsibilities but also collaborating seamlessly with various departments at Fohr, including Strategy, Marketing, Product, Finance, and Operations. In addition to leading the launch and roll-out of Fohr's proprietary technology internally, my responsibilities extend to owning and achieving sales targets through organic growth. This encompasses client retention, responding to RFPs/RFIs, and managing our team's book of business through P&Ls. Beyond internal operations, I represent Fohr at external and internal events, contributing as a speaker in client workshops and moderating panels for Fohr initiatives. I actively contribute to building the department's roster of internal training materials and provided ongoing coaching and mentorship to support professional growth and visibility.

New York, United States

Responsibilities included overseeing client relationships and campaigns for prominent brands such as Kohl's, Madewell, Neiman Marcus, Shutterfly, and Prose. Led a team of seven in executing comprehensive influencer marketing strategies, ensuring seamless collaboration between the agency and high-profile clients. Additionally, collaborated with internal teams to align creative concepts with client expectations, maintaining a consistent and effective brand presence across various campaigns. The role involved strategic planning, client communication, and staying abreast of industry trends to deliver impactful influencer marketing solutions for a diverse portfolio of brands.

New York, United States

Collaborated with clients and internal teams to develop influencer marketing strategies that align with overall marketing goals. Developed and executed comprehensive influencer marketing strategies to achieve client goals. Cultivated and maintain strong relationships with influencers to ensure positive and long-term partnerships. Tracked and report on budget utilization, making recommendations for optimization. Applied industry knowledge to enhance campaign effectiveness and provide strategic insights to clients. Educated clients on influencer marketing best practices and industry trends, fostering a collaborative and informed partnership. Lead a team of three junior team members, responsible for executing their own programs. Acted as the assistant director across fragrance photoshoots for Salvatore Ferragamo, Dolce & Gabbana, and Narciso Rodriguez. Coordinated and lead influencer-focused, experiential activation in Iceland for Narciso Rodriguez. Launched ambassador programs for brands such as: Neiman Marcus, Northwestern Mutual, Headspace, Paul Smith, and OLLY Wellness.

New York, United States

In addition to the below, I served as the main point of contact, ensuring clear communication and responsiveness to client needs. Oversaw the end-to-end execution of campaigns, ensuring deliverables, timelines, and budgets were met. Provided clients with comprehensive reports on key metrics, insights, and ROI. Provided guidance and support to junior team members, fostering a collaborative and productive work environment. Partnered with brands such as: Salvatore Ferragamo, Democratic Congressional Campaign Committee, Timberland, Dove, and Hugo Boss.

New York, United States

Acted as the main point of contact between brands and influencers across campaigns. Identified potential influencers partners who align with the brand's target audience. Developed and implement outreach strategies to engage influencers, fostering relationships for potential collaborations. Negotiated terms and conditions of influencer partnerships, including compensation, deliverables, and timelines. Drafted and negotiated contracts or agreements with influencers, outlining campaign details, expectations, and compensation. Tracked and analyze campaign performance, providing regular updates to clients and internal stakeholders. Utilized analytics tools to measure the impact of influencer collaborations and identify areas for improvement. Worked within budget constraints to maximize the impact of influencer marketing campaigns. Tracked expenses related to influencer collaborations and ensure cost-effectiveness. Worked across brands such as: Pantene Pro-V, MLB, Toyota, Gatorade, and TAP Air Portugal.

Greater New York City Area

Oversaw PetSmart's creative development, production, and post-production for all national and local broadcast television commercials. Coordinated in-house creative and post-production timelines for PetSmart's national commercials, managing a dynamic production schedule to meet high standards and deadlines. Through strategic oversight and hands-on involvement, I contributed to the successful execution of impactful television campaigns, reinforcing PetSmart's position in the competitive retail landscape.

New York, Ny

Orchestrated the creative development and post-production processes for all 2016 national and local broadcast television commercials for Ashley Homestore. Ensured seamless coordination of in-house creative and post-production for major brands including Ashley Homestore, PetSmart, and Kohl’s. Additionally, played a pivotal role in crafting copy for all 2016 Ashley Homestore national and local broadcast television commercials. Spearheaded the post-production efforts for PetSmart's nationally aired holiday graphics spots. Coordinated the production and animation of all 2017 Pandora Jewelry digital web banners.

New York, Ny

Lead the planning and execution of comprehensive media initiatives, overseeing the design elements across print, digital, and out-of-home platforms for 50 Bleu Vodka launch. Lead execution across three on-site experiential influencer activations for 50 Bleu Vodka at high-profile events, including Art Basel, the Golden Globes, and the Sundance Film Festival. Contributed to the seamless integration of the brand into these cultural and entertainment settings, enhancing its visibility and resonance among attendees.

Scottsdale, Az

Contributed to various aspects of retail operations as a Sales Associate at J. Crew. Excelled in floor sales and consistently provided exceptional customer service to enhance the shopping experience. Played a pivotal role in the seamless receiving and processing of shipments, ensuring inventory accuracy. Actively participated in the management of Return To Lynchburg shipping (RTLs) and consolidations. Engaged in enterprise selling and shipping, effectively promoting the brand's offerings. Involvement in the rollout and implementation of store window displays and floor designs.

Dana Park, Mesa, Az

Contributed to various facets of retail operations while working at Ann Taylor Loft. Successfully engaged in floor sales, providing dedicated customer service to enhance the overall shopping experience. Efficiently handled the receiving and processing of shipments, ensuring accuracy in inventory management. Participated in enterprise selling and shipping, actively promoting the brand's offerings. Additionally, played a role in the implementation of store window displays and floor designs, contributing to the aesthetic appeal of the retail space.

Temecula, Ca

Established the first-ever high school branch of the 2K4Kids Foundation, assuming leadership in fundraising and event planning activities. Over a two-year period, I led a dedicated group of 30 students, steering the organization toward success. During my tenure, we orchestrated two highly successful fundraisers, yielding $2000 and $4000, respectively, to support the foundation's initiatives. Additionally, I spearheaded the social media promotion of these events, leveraging online platforms to increase outreach and engagement. Through strategic planning, teamwork, and effective communication, we significantly amplified the impact of the foundation's mission within the local community.