Theo Berner Email & Phone Number

United States

New York, New York, United States

- Solely responsible for the execution of campaigns with 5 – 25 influencer partners across multiple clients and verticals such as Hospitality, Consumer Goods, Tech, Fashion/Lifestyle, and Sports utilizing platforms such as Instagram and TikTok- Manage brand budgets that range from 50 – 400k and develop key rationale regarding the allocation of funds per influencer and social platform- Seamlessly work across departments to advance the strategic and creative development of creative new and active campaigns - Diligently track social deliverables as it relates to monetary value and revenue recognition - Develop new and strengthen current relationships with brand stakeholders and influencer talent agents/managers

New York, New York, United States

- Assisted with the management influencer campaigns across verticals such as Hospitality, Consumer Goods, Tech, Fashion/Lifestyle, and Sports across platforms such as Instagram and TikTok- Tracked of influencer/ brand budgets, deliverables, and campaign insight collection- Assisted on the creation of brand, influencer, and internal timelines and act as the point of contact for all influencer questions and/or needs- Maintained key relationships with brand leaders and influencer talent agents/managers- Expertly develop creative briefs and source influencer and content creators to best fit brand archetypes

New York, New York, United States

- Managed and organized resources and information relevant to the development of American Express and Herbalife Nutrition global advertising initiatives- Continuously facilitated the advancement of projects and regularly tracked team spending, communications, and creative timelines - Professionally maintained client relationships across all seniority levels to proficiently and efficiently address any concerns, questions, or requests - Assisted with the building of client presentations, organized internal and external meetings, and made thoughtful contributions on projects from strategic to creative development

New York, New York, United States

- Worked and collaborated across the entirety of Beiersdorf brands including Aquaphor, Eucerin, NIVEA, and Coppertone- Conducted research on clients, competitors, and various media outlets and presented findings to the Beiersdorf team to better understand insights and align with trends happening around the U.S.- Diligently monitored traditional and social media to pinpoint where exactly Beiersdorf brands got placements- Efficiently crafted pitches and delivered them to media editors to promote and further the reach of the brands and agency- Researched and tracked social media postings to determine what engagement and reach each ambassador/influencer program attained

Stamford, Connecticut, United States

- Travel to major markets across the United States to represent BMW's Ultimate Driving Experience through Octagon.- Coordinate and execute all on-site activities, including set up, break down, and maintenance- Conduct participant registration and instruction and resolve on-site challenges- Provide reporting and analysis of daily test-drive and registrations- Rotate between various activation components onsite to ensure that all attendees have a positive and engaging experience- Collaborate with the core account team on program wrap-up

New York, New York

- Created dependable, organized, and clear communications between the external client and internal creative team, at multiple levels and across numerous teams- Performed competitive research and analysis for Citibank campaign around social media strategies; monitored digital advertising channels for competing campaigns, compiled and reported data insights across multiple platforms- Established competitor alerts, in collaboration with Citibank account team, for all major bank advertisements on television, radio, and print- Led the Digital Strategy and Account Management for an eight person team tasked to rebrand and launch Wal-Mart Baby- Defined new digital campaign strategies, activation plans, experiential events, print and digital designs, television advertising and an interactive app with measurement framework for analysis- Presented Wal-Mart Baby Advertising Campaign to Wal-Mart executives, including the Chief Creative Officer and Chief Strategy Officer - Researched, developed, and presented a completed brief on TikTok social media channel, analyzed capabilities, audience demographics, and digital marketing performance

- Collaborated, conceptualized and conceived content for promotions, television advertising spots, and digital marketing campaigns for club sponsored events - Conducted research and delivered reports around strategies, targeted demographics, and case studies

New York, New York

- Participated in client meetings and client pitches, staff meetings and collaborative brainstorms; wrote content for client proposals- Coordinated large scale experiential marketing event activations, performed all encompassing event research- Sourced venues, talent, and determined event logistics for the Jack Daniel’s Tennessee Honey Neighborhood Flavor series of summer cookout events; showcased art, food, and live musical performances- Collaborated, conceived, and delivered Kashi by Kids cereal launch party; created brand specific interactive environments for brand ambassadors and Gen Z social influencers- Researched and solicited venues, organized inventory and deliverables for IKEA 75th Anniversary Inspiration Experience; provided on site activation support- Performed extensive research and reporting around real time experiential marketing trends, concepts, and events

Westport, Ct

- Created content, strategies and expansion of social media presence by over fifty percent- Secured new clients, expanded breadth of services, increased revenues within existing client base for golf events, golf travel and leisure verticals- Participated at PGA Tour events; promoted brand awareness, solicited new business opportunities- Initiated quality assurance calls and email campaigns to clients; generated correspondences, provided creative solutions