Brooke Weidenbaker Email & Phone Number

Scottsdale, Arizona, United States

Dallas/Fort Worth Area

- Lead strategic partnerships between Retention and other Mobility teams including Customer Experience, CXi, Credit & Collections, and Fraud.- Launched special studies investigating no data usage, offer over-treatment and early tenure churn in order to reduce churn while also efficiently treating customers.- Managed special projects with the Chief Data.

Dallas/Fort Worth Area

-Managed all aspects of owning a small retail business including accounting, finance, marketing, operations, supply chain and customer service with annual revenue averaging $200K.- Focus spent on showcasing unique and talented artist’s work from across the United States and Canada within the Dallas showroom and online.- Owned all marketing campaign efforts.

Dallas, Texas

- Managed Toyota National media analytics reporting team of 11 analysts responsible for all digital, print, and video advertising as well as Tier 2 media analytics team responsible for field reporting.- Initiated and lead collaborative automation project with Tier 2 team and Clarity Consultants to build aconsolidated reporting database and data.

Frisco, TX

- Lead the agency team of five analysts in identifying digital measurement capabilities, standards, and best practices within Google Analytics, Adobe Analytics, and ad serving platforms.- Effectively supported 10+ clients simultaneously across numerous MarTech tools.- Provided active oversight for all team members on all ongoing deliverables and ad hoc.

Dallas/Fort Worth Area

- Established agency-wide approach to tag management processes within Google Analytics, Coremetrics, and Adobe Analytics and was responsible for maintaining all measurement requirements and KPIs.- Built Analytics Digital Growth and Assessment Process audit for all new business prospects and clients.- Oversaw all analytics training and education within the.

Addison, TX

- Provided value added learning insight to Fortune 1000 retail clients through marketing research and analytics.- Utilized customer databases, Google Analytics, WebTrends, ExactTarget, and Alterian to determine measures of success against client marketing efforts including digital, email and direct mail.- Heavy focus on ROI evaluation to provide actionable.

• Orchestrated and led the guerrilla marketing campaign of the 2011 Dodge Durango throughout Texas.
• Initiated interest in the vehicle as well as acted as a sales liaison for Dodge Regional.

• Planned and executed the transition of budgeting, contract negotiations, and purchase requisition responsibilities for all maintenance and support contracts where Ericsson was designated as Sprint’s Agent in the first.
• Managed the financial impact of a multi-year $40M Outsourcing contract with Alcatel-Lucent and the additional third party maintenance and support requirements
• Produced routine and ad-hoc budget reports that assisted in finding additional opportunities for reduction and the successful contribution of $176M towards a proposed budget challenge
• Utilized the Financial Management Peoplesoft tool to create and manage Network Maintenance and Support Purchase Requisitions and facilitated the in-depth approval process for all expenditures by gathering and.
• Gathered and reported upcoming annual budget requirements, approximately 300 line items totaling $299.2M in 2009 and $315M in 2010

• Supported Project Managers in gathering and tracking project budgets on a bi-weekly basis
• Utilized Microsoft Project in order to develop Concept Assessment Forms and track expenditures
• Assisted Project Managers in all financial systems support aspects from creating Purchase Requisitions to tracking the issuance of Purchase Orders, to ensuring goods were received and invoices were approved when.

• Planned the connection designs of over 100 geographical areas used by local exchange carriers, AT&T, Verizon, etc.
• Contributed to the success of one of the largest external network-to-network subscriber migrations between Sprint Nextel and Time Warner Cable by meeting aggressive planning timelines one-hundred percent of the time.
• Interfaced with Local Exchange Carriers, to ensure local, long distance, operator services, and 911 connectivity between Sprint and End Users followed least cost routing
• Created detailed connection plans that were used downstream internally and by Time Warner Cable for their network testing and implementation

Mba, Marketing

Activities and Societies: Neeley and Associates Consultant to Sabre Travel Network, Study Abroad: Doing Business in Chile, MBA Marketing.

Bachelor Of Science, Finance And Business Administration

Activities and Societies: National Dean’s List Honoree, National Society of Collegiate Scholars, Member of Pi Beta Phi Sorority, School of.