Laura L. Isaacs Email & Phone Number

• Review and monitor SEO performance with tools including Google Search Console, Google Analytics, SEMrush, and Screaming Frog to identify opportunities for content and site improvement.• Regularly collaborate with client stakeholders, paid media teams, sales consultants, data and analytics teams, and design teams to identify opportunities for optimized content, technical SEO improvements, funnel pages, and UX web strategy.• Consistently analyze competitor site performance, strategy, and content through comparison tools including Screaming Frog, SEMrush, Google Rich Result Test, and others.• Perform keyword research to identify high-value search phrases to drive traffic that will convert into sales leads and high-quality conversions for clients in various industries.• Provide strategies and recommendations for continuous success and CX optimizations.• Track and leverage analytics data to guide optimization recommendations.

Ocala, Florida Area

• Review and monitor SEO performance with tools including Google Search Console, Google Analytics, SEMrush, Screaming Frog to identify opportunities for content and site improvement.• Regularly collaborate with business/brand units, PPC Manager, and Director of Online Services to identify new primary keyword opportunities for content and funnel pages.• Create informational and persuasive search-engine-optimized content for a suite of microsites supporting business units in the transportation, real estate, equine, and consulting sectors. Own multiple Featured Snippets, People Also Ask responses, Page 1 rankings, and more.• Consistently analyze competitor site performance, strategy, and content through comparison tools including Screaming Frog, SEMrush, Google Rich Result Test, and others.• Use basic HTML/CSS skills to make site adjustments in partnerships with WordPress developers.

Knoxville, Tn, Poplar Bluff, Mo, And Ocala, Fl

• Regular clients include Virayo, Southeastern Dermatology, PigeonForge.com, Durango.com, and other regional and national agencies.• Create engaging, accurate, and search engine optimized content for print publications, websites, blogs, newsletters and more.• Manage social media profiles reaching more than 50,000 users.• Oversee content creation and segmentation for e-mail blasts.

Ocala, Fl

RESEARCH AND EXECUTIVE ASSISTANT (January 2017 - April 2018)• Manage CareerSource Citrus Levy Marion's Board of Directors, including state reporting; meeting planning; document preparation; committee management and other tasks as needed.• Work directly with CEO and COO to meet organizational and operational needs.• Manage CareerSource CLM's website and online calendars, as well as the website and social media accounts for CareerSource CLM affiliate Talent Center.WEBSITE AND OUTREACH SPECIALIST (April 2016 – Current)• Maintain, build content and modify platform for online delivery of CareerSource CLM's services using proprietary enterprise operating and content management systems.JOB READINESS COACH (September 2015 - April 2016)• Provided one-on-one support to job-seeker customers, coaching them in effective job searching skills, including: Resume preparation, interview techniques, communication skills, networking and other exercises.• Interviewed and assessed jobseekers to determine their qualifications, work history, job search strengths and challenges, and areas of weakness.• Fostered jobseekers to properly job search and market themselves within today's workforce through electronic and social media. • Coordinated in a team context with partnered Talent Recruiters and all staff in the Business Services department to place qualified individuals in jobs.CUSTOMER SERVICE TECHNICAN (September 2014 - May 2015)• Provided assistance and training to individuals navigating through the state's Employ Florida Marketplace (EFM), and Reemployment's CONNECT website. • Referred job-seeker customers to relevant workshops, scholarships and other career services relevant to their job search needs. • Proctored Florida Ready to Work and Prove-It tests to demonstrate jobseeker work readiness and document skills.

Poplar Bluff, Mo

• Oversaw outreach programs for youth, including from technology assistance, literacy training, homework help, and more.• Created all marketing materials for the library including quarterly newsletters, PSAs for local media sources, bookmarks, flyers, posters and more. • Worked with librarians and managers to market library services in new and unique ways.• Facilitated workshops providing hands-on technology instruction in a classroom setting.• Provided service to library patrons including computer assistance, circulation help and general support to both youth and adults.

Crystal River, Fl

• Collaborated with a small team of skilled editors, reporters and photographers in the editorial production of a daily, community newspaper with a circulation of more than 40,000 readers. • Proofread local and wire content for style, accuracy, grammar, fluidity and design consistency.• Wrote headlines for local and wire content.• Provided award-winning news and feature pagination and design.• Maintained website by uploading features and breaking news for web readers through a proprietary CMS.