Laura L. Isaacs Email & Phone Number

• Review and monitor SEO performance with tools including Google Search Console, Google Analytics, SEMrush, and Screaming Frog to identify opportunities for content and site improvement.
• Regularly collaborate with client stakeholders, paid media teams, sales consultants, data and analytics teams, and design teams to identify opportunities for optimized content, technical SEO improvements, funnel pages.
• Consistently analyze competitor site performance, strategy, and content through comparison tools including Screaming Frog, SEMrush, Google Rich Result Test, and others.
• Perform keyword research to identify high-value search phrases to drive traffic that will convert into sales leads and high-quality conversions for clients in various industries.
• Provide strategies and recommendations for continuous success and CX optimizations.
• Track and leverage analytics data to guide optimization recommendations.

Ocala, Florida Area

• Review and monitor SEO performance with tools including Google Search Console, Google Analytics, SEMrush, Screaming Frog to identify opportunities for content and site improvement.
• Regularly collaborate with business/brand units, PPC Manager, and Director of Online Services to identify new primary keyword opportunities for content and funnel pages.
• Create informational and persuasive search-engine-optimized content for a suite of microsites supporting business units in the transportation, real estate, equine, and consulting sectors. Own multiple Featured.
• Consistently analyze competitor site performance, strategy, and content through comparison tools including Screaming Frog, SEMrush, Google Rich Result Test, and others.
• Use basic HTML/CSS skills to make site adjustments in partnerships with WordPress developers.

Knoxville, TN, Poplar Bluff, MO, And Ocala, FL

• Regular clients include Virayo, Southeastern Dermatology, PigeonForge.com, Durango.com, and other regional and national agencies.
• Create engaging, accurate, and search engine optimized content for print publications, websites, blogs, newsletters and more.
• Manage social media profiles reaching more than 50,000 users.
• Oversee content creation and segmentation for e-mail blasts.

Ocala, FL

• RESEARCH AND EXECUTIVE ASSISTANT (January 2017 - April 2018)
• Manage CareerSource Citrus Levy Marion's Board of Directors, including state reporting; meeting planning; document preparation; committee management and other tasks as needed.
• Work directly with CEO and COO to meet organizational and operational needs.
• Manage CareerSource CLM's website and online calendars, as well as the website and social media accounts for CareerSource CLM affiliate Talent Center.WEBSITE AND OUTREACH SPECIALIST (April 2016 – Current)
• Maintain, build content and modify platform for online delivery of CareerSource CLM's services using proprietary enterprise operating and content management systems.JOB READINESS COACH (September 2015 - April 2016)
• Provided one-on-one support to job-seeker customers, coaching them in effective job searching skills, including: Resume preparation, interview techniques, communication skills, networking and other exercises.

Poplar Bluff, MO

• Oversaw outreach programs for youth, including from technology assistance, literacy training, homework help, and more.
• Created all marketing materials for the library including quarterly newsletters, PSAs for local media sources, bookmarks, flyers, posters and more.
• Worked with librarians and managers to market library services in new and unique ways.
• Facilitated workshops providing hands-on technology instruction in a classroom setting.
• Provided service to library patrons including computer assistance, circulation help and general support to both youth and adults.

Crystal River, FL

• Collaborated with a small team of skilled editors, reporters and photographers in the editorial production of a daily, community newspaper with a circulation of more than 40,000 readers.
• Proofread local and wire content for style, accuracy, grammar, fluidity and design consistency.
• Wrote headlines for local and wire content.
• Provided award-winning news and feature pagination and design.
• Maintained website by uploading features and breaking news for web readers through a proprietary CMS.