Ben Whiteker Email & Phone Number

United States

Led and developed a team of analytics managers and engineers to deliver business insights at scale.> Owned the data infrastructure & analytics> Aligned the organization on KPIs across verticals> Drove insights in key business areasProjects included:- Built a retention tool revealing opportunities to increase retention. Highlighted retention correlation.

Santa Monica, California, United States

Led and developed an Analytics Team consisting of analytics engineers, data engineers, and machine learning engineers. Areas of responsibility:> Owned the core KPI framework, its adoption, visibility, and usage throughout the organization leading to a transformation in KPI alignment> Owned and managed the development of a modern data analytics platform.

Los Angeles, California

Led development of a new data architecture including Matillion, Redshift, DBT, and Looker, while also analyzing and improving the business. Projects included:> Analyzing marketing channel efficiency using attribution modeling, CAC forecast, and funnel analysis to shift marketing spend and product strategy to google ads, resulting in 5% YOY revenue lift>.

Santa Monica, California

Analyzed and improved critical business functions with demonstrable results. Projects included:> Shifting growth strategy to non-wedding audiences by analyzing channel attribution with a custom attribution model> Contacts forecast leading to self-service exchanges and optimizing call center staffing> Reducing exchange rate by ~15% by analyzing product.

Los Angeles, California

Owned and optimized channel performance with analyses of conversion rates and CPA by channel, gross profit by sales agent, landing page performance, and ad A/B test performance

Venice, California

Led marketing/SEO for client websites with marketing KPI dashboards in Excel including CTR, CAC, and landing page performance

Orange County, California Area

Account executive for Aerospace clients including the U.S. Government, Boeing, Lufthansa, and Lockheed Martin. Responsible for on on-time delivery, pricing, and logistics management.

Washington D.C. Metro Area

Assisted with logistics and travel of military household moves

Assisted with events and services for Pentagon Chapels & Memorials