Ben Whiteker Email & Phone Number

United States

Led and developed a team of analytics managers and engineers to deliver business insights at scale.> Owned the data infrastructure & analytics> Aligned the organization on KPIs across verticals> Drove insights in key business areasProjects included:- Built a retention tool revealing opportunities to increase retention. Highlighted retention correlation with conversion, and built automated dashboards to monitor changes to the product- Developed a Sankey diagram to show user journeys, leading to homepage improvements- Project-managed my team to migrate all business dashboards from Periscope to Looker, and refactor the data warehouse to a modular design using Snowflake and DBT

Santa Monica, California, United States

Led and developed an Analytics Team consisting of analytics engineers, data engineers, and machine learning engineers. Areas of responsibility:> Owned the core KPI framework, its adoption, visibility, and usage throughout the organization leading to a transformation in KPI alignment> Owned and managed the development of a modern data analytics platform consisting of Fivetran, Snowflake, DBT, and Looker> Delivered insights and product recommendations including:- Increasing favoriting visibility leading to 12% improvement in retention- Funnel optimization in partnership with UX research resulting in 8% improvement in net funnel efficiency- Information architecture sequencing leading to 15% higher homepage click through rate> Owned development of machine learning models, including:- User Intent Classification for personalization, improving click through rate by ~13%- Warranty Cost Estimation resulting in 25% increase in F&I take rate and 6% GPU- Demand Forecast leading to improved purchasing, marketing, and headcount planning

Los Angeles, California

Led development of a new data architecture including Matillion, Redshift, DBT, and Looker, while also analyzing and improving the business. Projects included:> Analyzing marketing channel efficiency using attribution modeling, CAC forecast, and funnel analysis to shift marketing spend and product strategy to google ads, resulting in 5% YOY revenue lift> Subscription and ecommerce demand forecasts in python using prophet, and integrating them into Looker for KPI benchmarking> Interactive dashboards to analyze cohorted conversion rates, AOV, and CLV

Santa Monica, California

Analyzed and improved critical business functions with demonstrable results. Projects included:> Shifting growth strategy to non-wedding audiences by analyzing channel attribution with a custom attribution model> Contacts forecast leading to self-service exchanges and optimizing call center staffing> Reducing exchange rate by ~15% by analyzing product versions

Los Angeles, California

Owned and optimized channel performance with analyses of conversion rates and CPA by channel, gross profit by sales agent, landing page performance, and ad A/B test performance

Venice, California

Led marketing/SEO for client websites with marketing KPI dashboards in Excel including CTR, CAC, and landing page performance

Orange County, California Area

Account executive for Aerospace clients including the U.S. Government, Boeing, Lufthansa, and Lockheed Martin. Responsible for on on-time delivery, pricing, and logistics management.

Washington D.C. Metro Area

Assisted with logistics and travel of military household moves

Assisted with events and services for Pentagon Chapels & Memorials