Brooke Wigutow Email & Phone Number

Maryland, United States

• Updated company website to increase organic traffic and minimize paid traffic• Created promotional materials to communicate rebrand with clients through online and paper marketing• Developed, analyzed, and managed Facebook and Google Local Service Advertisements• Used social media formats to promote services and relevant tips for target market• Developed an email marketing strategy, nurturing client relationships and fostering brand loyalty through personalized communication and targeted promotions• Handwrote thank-you notes for clients to enhance relationship and brand loyalty

• Directed all aspects of the annual 12-hour Dance Marathon, Towson’s largest student-run philanthropic event, including planning, coordination, and execution.• Oversaw 13-member Executive Board, tracking strategic goals outlined by the team members• Implemented effective marketing strategies to promote the event, including social media, email, and traditional marketing• Corresponded with over 1,000 student participants via email and fundraising platform• Communicated with TU staff and students in various departments to foster relationships within the campus• Reported weekly to advisors from Children’s Miracle Network Hospitals and Johns Hopkins Children’s Center• Analyzed event data and feedback to identify areas for improvement and implement enhancements for future events.

• Researched, sourced, and contacted new sponsors and donors, establishing lasting professional relationships• Created sponsorship packet generating over $3,000 in monetary donations and numerous in-kind donations • Managed and balanced $16,000 budget• Educated students on peer-to-peer fundraising, contributing to total of $136,886 raised, a 73% increase from the previous year• Oversaw the Finance committee including sponsorship and fundraising chairs

• Connected with local businesses to organize and facilitate fundraisers• Worked with student organizations to coordinate fundraisers and fundraising events

• Produced engaging and relevant social media posts for clients in a variety of industries• Managed social media profiles for 35 monthly clients• Wrote and edited content marketing pieces for 20+ monthly clients, ensuring content was accurate and adhered to brand standards while optimizing content for SERPs• Created and executed concepts from content calendars

Maryland, United States

• Designed and built monthly newsletter and member correspondences• Ran social media accounts to emphasize member connection• Regularly updated website with member information and events• Participated in and facilitated monthly networking meetings with over 100 professionals