Bora Yucel Email & Phone Number

London, England, Gb

Chertsey, England, United Kingdom

Leading a team consist of head office and field roles within an Omnichannel organisation focusing on GTM strategy & execution for all mobile products in Retail & Contact Centre channels.Create relevant strategy per each channel, touchpoints and toolkits and work closely with Channel teams to sell in to each account. Execute & report compliance while increase efficiency and effectiveness by running regular analysis to create actionable insights by using online & offline data points

Chertsey, Surrey, United Kingdom

Managing a team consist of head office and field roles within an Omnichannel organisation focusing on GTM strategy & execution for all mobile products in Retail space supported by online/digital learning platforms, local content creation & field force management skills for both B2C & B2B channels for UK & Ireland market.

Istanbul, Turkey

Manage all IM (Mobile phones & tablets & Wearables) related planning and executions of retail operations, training & systems. Awarded with multiple best practices globally Reports to Vice President Manage a team of 10 direct reports Lead all products’ & channels’ retail & go to market activities, aligned with Product & Sales teams Ensure global guidelines to be executed in excellence with necessary localization Plan and lead retail programs to increase sell out by channel Utilize local and global systems to ensure data driven operation  Shopper marketing management Visual merchandising and display management (Store display strategy & In-store design management) Channel based visibility plan & positioning aligned on the strategy Manage retail universe segmentation and mapping Industry and market trend analysis & sensing Touch point & channel effectiveness analysis (ROI etc.) Training plan for all channels & target groups (i.e. consumers, floor sales man, dealers etc.) Field force management including Field Supervisors, Merchandisers and Promoters (~500 people) Agency management (design, production and field force agencies) Manage BTL budget

Istanbul Area, Turkey

Manage all IM (Mobile phones & tablets) related retail programs’ planning (incentive, channel loyalty, etc.), execution, analysis and reporting as well as providing all data related channel support, for all channels.Earned the best practice in Samsung world with a specific channel loyalty program-Plan, develop and lead incentive development & budget by channel-Manage loyalty & sell out programs; planning, process execution, reporting, pre & post analysis (ROI etc.)-Manage local solution partners/agencies (6 indirect reports)-Retail universe data management and company master data coordination -Develop systems to increase channel visibility (IMEI based follow up from sell in to sell out)-Manage all incentive programs i.e. sell thru campaigns, Floor Sales Man targeted campaigns, Launch meetings-Be part of ideation as well as execution on special projects like Strategic partnership, Master Dealers-Develop, plan, execute and report Samsung Brand Shop channel incentive and performance bonus programs-Provide support to Training department on FSM training advocacy / incentive programs

Istanbul Area, Turkey

Lead the development of Adult Tobacco Shopper capability in Turkey in line with Global Marketing strategies.Managing a team of 5, responsible of Channel loyalty programs, POP/TPOP production & planning, promoter teams, Channel segmentation & Campaign planning & execution follow up& analysis, Shopper Marketing activity mapping Manage Global Shopper Marketing activations with local solution adaptations as the pilot country responsible- Lead development of all Trade Marketing initiatives, work in close collaboration with brand marketing to bring to life brand growth drivers through the line and achieve defined business objectives- Establish shopper channel strategies and implement the associated plans - Improve brand activation capability with local shopper insights- Retail universe segmentation based on shopper insights- Understand & validate by research and use of most effective touch points at the point of sale- Campaign planning with clear line of sight objectives (e.g. creates awareness, drive trial, increase loyalty).- Lead the creation & execution of activity timelines, ensuring operational excellence for all product launches- Ensure alignment across the Sales and Marketing organizations on field, sales needs and marketing initiatives, including Trade Marketing & Distribution budget management - Rigorous measurement of campaigns- Creative agency relationship coordination for Trade Marketing team- Company Business Plan ownership for all Trade Marketing & Distribution department

İstanbul Asia

In order to reach Trade Marketing and Distribution targets of the area, to implement a distribution and trade marketing plan which will ensure area’s volume and profitability targets by maximizing the efficiency of budget and people resources.-Managing a team of 13 includes sales & trade marketing representatives-Owning responsibility for the development, execution, and performance of all programs designed to increase sales & distribution and trade marketing in the area-Strong success rates on sales target actualizations-Responsible for management and monitoring of Trade Marketing Investments and initiatives execution-Contribute to the Company’s goals and objectives to improve market share, customer satisfaction and sales performance-Working closely with key customers to provide category and shopper insights to drive performance-Market share increase in area of responsibility

Support effective allocation of trade marketing resources through transparency of financial and commercial insights of marketing decisions.Drive development of strong financial and commercial awareness in trade marketing within the marketing function; and support the development of best practice methodologies, consistent with The BAT Way of Marketing.

Managed relationships with financial institutions compliant with Global Head Quarters’ guidelines, chaired Credit Committee meetings which were the decision making platform of creating credit lines and risks of Distributors, worked closely with all stakeholders such as Marketing, Procurement, Factory and other Finance departments as well during Cash Flow preparations.

Manage daily financial operations such as local & abroad payments, Letter of Guarantees, credit lines, risks and contracts, enforcement of country and Group specific finance directives and instructions. Build effective relationships with financial institutions. Local tester of 3 & owner of 3 processes for Sarbanes-Oxley act compliance project of the company

Preparation of the daily cash flow charts and disbursement of all types of Turkish Lira and foreign currency payments. Manage export/ import transactions and follow up of legal documentation flow. Support preparation of monthly and quarterly cash flows through contacting all related parties.

Assisting Statutory and USGAAP Associates and department Supervisor, control the reconciliation’s of banks, booking of accruals, prepare a proper fixed assets recording in TL as well as USD in line with Turkish Statutory and USGAAP requirements and Physical Counting of Fixed Assets, also prepare and transmit the monthly financial data’s and responsible of Legal books’ printing

Bachelor'S Degree, Business Administration And Management, General, 3/0/4.0

Bachelor Of Science (Bs), Business Administration, 3/4

3.5, High School