Ashley White Email & Phone Number

I write engaging, strategic, and SEO-optimized content for various channels, including web, email, and social media marketing. I work closely with clients to understand their brand voice and preferred style. While I specialize in writing content related to employment and careers, I have experience creating both B2B and B2C content for various industries.

As an in-house copywriter, I produce SEO-driven content for clients in various industries, including HR and recruitment, finance, lifestyle, travel, and health care. I carefully review style guidelines to understand clients' target audiences and pain points. I edit copy thoroughly for grammar and style, collaborating with a team of editors and QA analysts to deliver publish-ready content that exceeds expectations. I work within tight deadlines, routinely writing 3,200+ words per day.

In my role as a professional resume reviewer, I reviewed 12 to 18 resumes each day and recorded short videos to make recommendations based on best practices. I helped job seekers customize their resumes to reflect their experience, unique skills, and career achievements. Additionally, I researched, wrote, and optimized resumes for applicant tracking systems to empower job seekers to land their desired roles.

Kansas City, Missouri Area

Wrote breaking news and unique content for website. Edited stories from broadcast reporters for digital platforms. Clipped videos from newscasts and edited video for website and social media. Produced interactive features to enhance online content, including photo galleries, graphics and maps. Managed digital live streams for mobile, OTT and social media platforms. Monitored analytics to rank content on the website and on mobile app. Managed newsroom social media accounts and developed strategies to increase engagement.

Baton Rouge, Louisiana Area

Wrote breaking news stories on theadvocate.com with the goal to be first and accurate. Curated and aggregated interesting content designed to grow our online traffic. Crafted social media posts to create engagement and spark a conversation. Drove traffic to theadvocate.com through mobile and desktop notifications and various newsletters. Wrote snappy and web-friendly headlines. Determined how to package and present online stories most effectively. Evaluated website analytics to decide the best ways to showcase daily and longer-term content. Monitored competitors closely for trending stories. Directed reporters on how to present a story digitally, offering ideas for videos, graphics and more. Copy edited stories from reporters.

Kearney, Ne

Oversaw and maintained editorial content on kearneyhub.com. Trained staff on new digital tools. Created special pages for website, including an Elections 2014 page and Hub Daily Break. Produced unique content for website and created multimedia packages. Encouraged community engagement through reader-submitted content, polls, live blogs, comments and social media. Also reported on city government beat, including Kearney City Council and other city departments.

Kearney, Ne

Covered the city government beat, including planning commission and city council meetings, construction and development projects throughout Kearney, and city programs and events. Wrote regular election coverage on local, state and national races. Contributed to lifestyles section in the weekend paper. Created multimedia content for stories, including photos, video and social media postings.

Willmar, Mn

Oversaw the Tribune's community bloggers, who use the platform Areavoices (built by Forum Communications Company and based on WordPress). Developed our social media strategy, including presences on Facebook, Twitter, Storify and Google+. Wrote feature stories for our weekend edition, special sections and two new Tribune publications, Live it! magazine and Business2Business. Shot and edited video. Posted wire stories and breaking news to the website. Spoke to various groups in the Willmar area about community engagement, blogging and other social media.

Sioux Falls, Sd

Wrote profiles and feature articles on business-related topics for a monthly Sioux Falls magazine. Since BizNOW was a start-up publication, I worked closely with the editor to establish a direction, tone and style for the magazine.

Minneapolis, Mn

Coordinated all of PACER's social media accounts. Wrote feature stories and articles for PACER’s regular publications, including a monthly e-newsletter and the PACESETTER, a newsletter with a circulation of 117,000 published three times a year. Wrote, edited and oversaw the publication of PACER’s Early Childhood Connection, a newsletter for parents of young children published twice a year. Wrote press releases and pitched story ideas to the media. Edited handouts and brochures. Took photos at PACER events for various publications and social media.

Willmar, Mn

Covered two major summer events in the Willmar area, the Sonshine Music Festival and the Kandiyohi County Fair. Wrote feature, business and news articles for the daily newspaper. Wrote articles for the newspaper’s special sections, including a home improvement tab and a bridal tab. Took photos to run with stories as needed.

Sioux Falls, Sd

Wrote, edited and pitched press releases to media outlets throughout South Dakota. Worked on developing new training modules for the Midwest Division. Managed the Society's Facebook and Twitter accounts, as well as the division's blog. Helped write columns and articles for a national Native American publication.

Sioux Falls, Sd

Worked on the Augustana College student newspaper, The Augustana Mirror, in multiple positions throughout my four years there. Started as a staff writer and transitioned to section editor my sophomore year. As a senior, I became the editor in chief and managed an editorial staff of about 10 people.

Bachelor Of Arts, English And Journalism, 3.85 Gpa

Education record

Took classes in digital media, Victorian literature and Indian cinema during a semester abroad.