A Singapore-based restaurant group offering distinctive perspectives on Italian cuisine, The Cicheti Group is home to four-and-counting unique Italian restaurant and bar concepts led by top homegrown leadership and hospitality talent, each built around an authentic yet homespun appreciation of eating and drinking one's way across Italy's many food and wine regions. We proudly own and operate Cicheti, a rustic-chic trattoria serving up wood-fired Neapolitan pizzas and Italian regional specialities tucked in Singapore's Arab quarter since 2013; Bar Cicheti, Singapore's first speciality handmade pasta and wine bar situated right off Keong Saik's trendy dining commune; Wild Child, a contemporary pizzeria and bar specialising in 10-inch, Neapolitan style pizzette, quaffable natural wines and ancient sakes; and Forma, an upscale trattoria in the Joo Chiat neighbourhood with a traditional, handmade pasta-focused programme in collaboration with Singapore’s foremost pasta artisan, Ben Fatto.

A well-rounded marketer and publicist with a keen understanding of today’s media landscape; Daniel’s 360° expertise in strategic communications, content creation, influencer engagement and integrated marketing solutions has resulted in effective, memorable campaigns for local and regional lifestyle companies.Daniel’s career began at The Lo & Behold Group, where he spearheaded the opening of The Black Swan—a 1920s art deco grand bistro and bar—and the modern-day makeover of Singapore’s first standalone rooftop bar Loof. He was also responsible for optimising groupwide social media efforts, forging strategic brand partnerships, producing thematic events, generating sales leads, and managing the group’s membership programme. As a publicist, Daniel has helped establish the profiles of leading hospitality brands and personalities including award-winning restaurant bar Tippling Club by chef Ryan Clift, multi-concept lifestyle destination 1-Altitude, private members club Straits Clan, and local urban farming food project Open Farm Community by entrepreneur Cynthia Chua (Spa Esprit Group). He has also launched successful openings and campaigns for hotels in Singapore—from luxury heritage hotel Six Senses Duxton to lifestyle design hotel M Social Singapore—as well as amplified trade presence in Southeast Asia for global hotel giants such as Dream Hotel Group and Millennium Hotels and Resorts. In the business of travel, he has worked with bespoke travel planner Amala Destinations, Finland’s flag carrier Finnair, and Visit Monaco in Southeast Asia. A firm believer of having a story and telling it right, Daniel has helped brands develop compelling narratives through creative copywriting and social media management. His professional portfolio spans various industries, with firm roots in F&B. He is responsible for penning the legacy of homegrown Italian concepts by The Cicheti Group, local jazz club Maduro, and Singapore F&B Sustainability Council, to name a few.

Account Manager at a global travel and lifestyle PR agency headquartered in London, Hong Kong and Singapore. Reporting to the Singapore Director and working with a small team of driven executives and associates to create and execute strategic communications campaigns and social media strategies for an international portfolio of clients in the sectors of travel and tourism, luxury lifestyle, hospitality and the arts; with a focus on Singapore and Southeast Asia media markets. Clients past and present include:HOTELS: Six Senses Singapore, M Social Singapore, Hotel G Singapore, Cheval Blanc Randheli, Millennium Hotels and Resorts, Dream Hotel Group, InterContinental MaldivesTRAVEL & TOURISM: Finnair, Visit Monaco, Amala Destinations, Further EastF&B / ART: Bar Cicheti, Idlewild, Telok Ayer Arts Club, SPRMRKT, Yellow Pot, Panamericana, Tablescape, Chateau Cos d'Estournel, Greek-KouzinaLUXURY LIFESTYLE: Singapore Yacht Show, Thailand Yacht Show, Straits Clan

Public relations consultant at a Singapore-based PR agency with a diverse portfolio spanning the gamut of F&B and lifestyle industries. Past clients include:FOOD & BEVERAGE- 1-Altitidue – the world's highest alfresco bar- BAM! – a Modern Shudo restaurant on Tras Street that focuses on sake-pairing and omakase offerings- Bar Canary – an uber-chic alfresco poolside lounge at Grand Park Orchard- boCHINche – a modern Argentinean restaurant on Amoy Street- Ding Dong – a modern Southeast Asian restaurant on Amoy Street- Hard Rock Cafe Singapore – Singapore’s foremost entertainment icon and powerhouse- Mitzo – a progressive Cantonese restaurant at Grand Park Orchard- Open Door Policy – a 100% gluten- and dairy-free bistro at Tiong Bahru- Open Farm Community – a farm-to-fork restaurant with its own outdoor farm at Dempsey Hill- SEORAE – a Korean charcoal BBQ restaurant at Plaza Singapura- Patbingsoo – a Korean street snack and bingsoo eatery at Plaza Singapura- Pin Tea – a quirky Singaporean tea brand that pay homage to various locations in Singapore- Porta – a dining enclave serving up modern European dishes at Park Hotel Clark Quay- Tippling Club – an award-winning modern gastronomy restaurant-bar helmed by Chef Ryan Clift- Stellar at 1-Altitude – Singapore's highest gastronomic destinationLIFESTYLE- Blame it on the Boogie – Local musician Dave Tan's filmmaking debut on the Mambo Jambo revolution- Phunk Studio – a Singapore-based contemporary art and design collectiveFMCG- Say Cheese – an island-wide campaign promoting European cheese in Singapore- Breakfast for Better Days – the Singapore launch of Kellogg's global hunger relief breakfast programme

Marketer in the making with a homegrown hospitality group during its formative years – which saw tremendous brand growth, the rise of social media marketing and a clear priority shift to digital. Highlights of the three-year tenure include:MARKETING- Spearheaded the opening of The Black Swan—a 1920s art deco grand bistro and bar—and the modern-day makeover of Singapore’s first standalone rooftop bar Loof. - Innovative marketing campaigns and activations for some of Singapore’s most iconic restaurants and bars that straddled between out-of-the-box thinking, data-driven results and a keen understanding of both brand and business needsPARTNERSHIPS & EVENTS- Forging strategic alliances for each brand through aligning and curation of brand collaborators- End-to-end planning, management and marketing of in-house thematic eventsDIGITAL, SOCIAL & CONTENT- Creating a distinctive brand voice and point-of-view through creative copywriting for the group’s various outputs- Optimised group-wide social media efforts to transition into a business set-up, and in growing a highly engaged audience- Creating the framework for the group’s digital marketing strategy, activations and contentCOMMUNITY MANAGEMENT- Restructuring of the group's CRM system to ensure goals are achieved efficiently across the different brands and target audiences, including the group’s membership programme CORPORATE EVENT SALES- Managed all aspects of corporate event sales, including generating sales leads and client liaison for Loof- Establishing event SOPs for Operations to ease and ensure all event goals and checkpoints are achieved

- Wrote feature articles on the female's fashion, luxury and lifestyle industries- Coordinated photo shoots, liaised with contractors and esteemed luxury brands’ local offices- Assisted editors with extensive article research and site recce- Planned and orchestrated the set up of a social media platform for CAKE Magazine