Mariana Holanda Email & Phone Number

Brisbane, Queensland, Australia

Brand marketing strategies, encompassing content creation, social media management, competitor analysis, and performance evaluation.◆ Briefing creative agencies and implementing the Corporate Brand Guideline◆ Creating marketing campaigns for different channels - paid and unpaid◆ Proofreading brand marketing artwork and assets◆ Creating strategies for social media content (Meta, TikTok and LinkedIn)◆ Generating copy for posts, intranet, and website content◆ Working closely with various parties to ensure that deadlines are met◆ Providing briefs for marketing campaigns◆ Analyzing data to evaluate social media and marketing campaign effectiveness and preparing reportsI've created marketing strategies for social media that have resulted in a 42% increase in the number of followers on TikTok and a 15% increase on Instagram, along with a 49% growth in engagement rate since I started at the company.

◆ Plan, schedule and maintain content calendar with lives, events and contents◆ Producing and editing videos for Instagram and YouTube◆ Preparing briefing (Copywriter) for posts, websites and lives◆Create and execute marketing campaign for Ads◆ Use text and animations to engage viewers in content◆ Videography (Shoot and edit video for social media platforms in required formats, interviews, training videos, marketing videos)

I have been mentoring over 300 Brazilians on strategies to get a job abroad through Global Mobility & Diversity initiatives. My passion for diversity drives me to leverage it as a strength in international work environments. My mentorship has led to successful placements of students worldwide, with placements in countries such as Germany, Australia, England, New Zealand, and the United States, among others.(Portuguese)Com mais de 200 alunos brasileiros, o Globaliza é um Programa de Internacionalização de profissionais. O LinkedIn é uma ferramenta importantíssima para encontrar bons gestores e recrutadores no mundo inteiro! Mas é necessário saber abordá-los com um bom currículo em modelo internacional e boa comunicação. Tenho alunos trabalhando no mundo todo: Alemanha, Australia, Inglaterra, Nova Zelândia, EUA... No Globaliza você encontra:◆ Simulação de entrevistas internacionais◆ Estratégias para utilizar Mobilidade Global e Diversidade a seu favor◆ Aprende a fazer um Currículo no modelo internacionalizado◆ Tem acesso a uma Comunidade de apoio a alunos no Facebook◆ Mindset do profissional internacional◆ E muito mais!Para conhecer mais sobre o Globaliza, acesse: https://www.mariholanda.com/globaliza

Budapest, Hungary

◆ Responsible for managing agent bank relationships supporting Citi businesses.◆ Pricing negotiations, service reviews and regulatory support◆ Providing transparency and control over real world bank accounts which Citibank holds globally with Citi affiliates and Third party banks.◆ Ensuring I am kept up to date about market practices and regulations, and communicate changes to interested parties◆ Becoming region and market subject matter expert◆ Ensure that account structure and documentation meet Regulatory requirements◆ Act as escalation point for operational issues

Melbourne, Victoria, Australia

Client Services – Direct Custody & Clearing ◆ Working with digital tools such as Alteryx in order to improve procedures and work flows in DCC Australia ◆ Delivered a workflow in Alteryx which has saved approx. 2,195 min of manual work/month ◆ Identify and promote service improvement, efficiencies and opportunities, internally and externally (i.e. using tools and trends analysis ◆ Discuss and identify new procedures or Reports to be implemented based on client’s objectives and strategy ◆ Engaged with initiatives in the system TCS Bancs in order to develop the capability of sending settlement confirmations according to client’s needs ◆ Elaborate and review Standard Operating Procedures (SOPs) in order to establish processes to be followed by the Team ◆ Assisting Global Custody Team providing Business Reports recommending Corporate Action Events that will take place within 5 days ◆ Ensuring that all Clients enquires are properly tracked and monitored via systems (OTM, Swift, TCS Bancs) ◆ Working closely with Operational teams to ensure client needs and expectations are understood and managed

São Paulo, Brasil

◆ Discuss and identify new procedures be implemented based on client’s objectives and strategy - Delivered a data collection for the Digital Signature Project for OTC Clients ◆ Provide support to Structured Products from EDG & CEM Trading Desk ◆ Responsible for Register and Settle derivatives trades at the Clearing ◆ Control of corporate clients and provide reports to the commercial areas ◆ Support of clients trading Swaps, Options, Commodities and NDFs in local market ◆ Capture trading booking from Middle Office Team and perform root cause analysis for reconciliation issues to reduce risks; Monitor systems as Athena, Pyramid, Blomberg to daily work flow deals and ensure deals are settled and registered as per agreed to the client ◆ Perform derivative contracts. Assistances on Projects pertinent to the desk, and participate in new projects initiatives when required by business demand. Strong time management skills to meet deadlines.

São Paulo, Brasil

Corporate Actions Analyst – Direct Custody & Clearing◆ Interact with Central Depositary in order to guarantee client participation and obtain entitlement; Proactive contact with issuers to clarify and resolve questions on COACs information ◆ Responsible for promote and review clients’ needs implementing efficient procedures – I have Proactively created a monthly basis meeting to explain the Voluntary Events in the Brazilian Market to our client Global Custody in order to maximize the success of Client Instructions ◆ Responsible for Collect and convey information about Corporate Events taking place with Companies that might affect client holding ◆ Dedicated to different type of events such as the Voluntary ones including Priority Offers, Rights Subscription Distribution and Tender Offers, as well as mandatory events such as Interest Over Capital Payment and Dividend Distribution ◆ Communicative contact with main client (Global Custody) in order to provide the better understanding of each event ◆ Responsible for reconcile the instructions received in BaNCS for Voluntary Events in the Brazilian Market ◆ Responsible for Close engagement with regulators and Central Depositary which allowed me to keep client base aware of market fact sheet and service profiles ◆ Focused on voluntary events specially the ones with short deadlines; Also Responsible for Offers and events position controlled and notified to clients via SWIFT system.

São Paulo, Brasil

Tax Analyst – Investor Services – CIB Custody Services (Full Time) Daily controls reported to Regulators; Responsible for taxation to foreign investors under Brazilian Law including Capital Gain Tax and Withholding Tax. Work closely with Brazilian Tax Authorities in order to apply changes in Normative Instruction in order to comply with legislation to tax and non-tax haven clients.

São Paulo, Brasil

Internship – Fixed Income Settlements – CIB Operations (Part Time) Responsible for Daily Fixed Income Reports; Dedicated to daily settlements transactions; Support to Front Office desk; Investigating and resolving reconciliation breaks between systems; Pre-matching of trades; Liaising with counterparties.

São Paulo, Brasil