Michael Grossman Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

• Once a curious journalist, I’m now a data-driven, audience-minded content leader. My team and I help brands create amazing content that connects with real people through editorial websites, video, social, email.
• Lead award-winning, omni-channel campaigns from kickoff to completion, partnering with many different internal disciplines
• Help a team of a dozen creatives find their collective voices and express their individuality
• Bring a nimble newsroom approach to content marketing, driving strategic and timely results
• Thoughtfully break the rules, yet keep content consistent with brand standards
• Remain hands-on when needed: Write and edit; work in the CMS; respond to client feedback; etc.

• Successfully made the leap from journalist to content marketer, gaining a greater appreciation of the strategic why, audience needs and creating content based on data. I quickly grew into the role and advanced with.
• Brand partners: Verizon, Trulia, Lyft, Fios, The Home Depot and more

• Championed the newspaper’s digital transformation and content creation to connect with new audiences in new ways. We learned (and reimagined again and again) the advantages of digital vs. print, especially in terms of.
• Led newsroom efforts with emerging media including video, podcasts, blogs, mobile and more.
• Developed a digital boot camp training program for print reporters and editors
• Progressed through several newsroom roles including public safety reporter, assistant city editor and bureau chief.

Staff writer at a daily newspaper, primarily covering public safety, government and education.