Byron Smith Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Creation of content and communications strategy to engage fund members. Oversight of direct communications, social channels and online publishing. Creation of a regular communications schedule and content hub with weekly updates, that evidently motivated and engaged fund members.

Sydney, New South Wales, Australia

Development and implementation of content strategy that involved extensive research of the market and the fund's audiences. The plan to reach a global institutional investor audience focused on impact investing was brought to life with case studies and other content exemplifying the fund's impact.

Sydney, Australia

Development of content and communication strategies leading to content delivered across multiple platforms that engaged, informed and motivated the bank's wealth customers. I led a team of content marketing professionals and external partners that became an integrated, indispensable part of marketing, enhancing the reputation of the bank, and playing a central role in retaining customers, in key business areas.

Sydney, Australia

Leading content and publishing capability of ANZ Bank's wealth division. Responsible for writing, editing, sourcing and delivering content. Development of a publishing framework across the division to improve quality and marketing objectives. Review of publishing platforms, and management of channels to amplify content.

Sydney, Australia

Sourcing, preparing and publishing content in real time; editing and amplifying (using newsletters, social media) to maximise impact and readership. Developing strategy with senior editors, using real-time analytics and data as a guide. Our team saw solid improvement in the quality of the website, and reader visits and engagement.

Sydney, New South Wales, Australia

Subediting across all sections of the paper, from lifestyle to sharemarket stories (fact checking; rewriting; editing for length; writing headlines; liaising with reporters, editors and designers; adapting copy to house style). Critical to this role was resolving discrepancies and using language to attract readers.

Sydney, New South Wales, Australia

Writing, editing and proofreading corporate publications (eg books, documents, reports and guides); subediting corporate and educational publications; proofreading magazines; writing articles for custom publications; editing website copy. Working for a wide range of private and public clients to produce professional publications to their deadline.

Writing and publishing of annual reports; liaising with senior executives, government and internal contributors in creation of official publications; proofreading and editing of content across the university. Boosted the quality of annual reporting to win awards and add to the branding efforts of the university.

Created weekly in-depth reports on critical issues in marketing and media, from cinema to youth market trends. Each topic was extensively researched and tracked over 12 months. I worked with editors, writers, advertising partners and designers to develop reports, including stand-alone magazines. Resulted in higher quality feature reports, revenue gain and reader engagement.

Graduate Certificate

Ma

Ba