Byron Lawson Email and Phone Number

Currently responsible for delivering software revenue across multiple Red Hat solution areas. I am a highly accomplished executive with over 23 years of International Sales & Marketing leadership across all industries—with significant achievements in profit expansion, expense reduction, and a clear focus on yty business growth. I have a track record of driving growth and peak performance within both mature and growth/start up environments.Furthermore, I have a proven ability to provide strategic direction that transforms businesses and dramatically improves measurable results — sales, profit margins, ROI, market impact.By leveraging executive judgment, decision-making skills, and international expertise, I am able to rebuild and reinvigorate organizations as well as develop and implement innovative business solutions, strategies, and client management techniques.My sales and marketing achievements include:MANAGING GLOBAL ALLIANCES- Building and managing a sophisticated global alliance between IBM and numerous Business Partners throughout my career (ex. Cisco, Anixter, Nortel, Ascendent)STRATEGIC ACTION PLANS TO INCREASE SALES- Defined, implemented, and managed various business plans to overachieve defined Sales and Marketing objectives. Realigned resources to best take advantage of new opportunitiesORGANIZATIONAL TRANSFORMATION - Create new approaches to drive revenue or decrease expenses to better serve clients while defining and capturing new opportunitiesCLIENT-CENTRIC APPROACH- Ability to quickly understand client business issues and work horizontally to create unique mutually acceptable business solutions that satisfy all requirementsSpecialties: Channels, GB, Lotus, Sales Skills, Negotiations, IBM Strategy, SWG Strategy, Industry Solutions, Competitive Knowledge, Social