• Develop, direct and implement marketing plans and strategies that align with the University’s strategic goals. • Launched a comprehensive digital marketing campaign focused on brand awareness and key academic programs with the greatest potential to increase enrollment. • Continually optimize campaigns to maximize effectiveness and efficiency. • Serve as a partner and mentor to campus communicators, collaborating to align strategies and messaging. • Provide campus clients with day-to-day project management support to ensure timely completion of projects. Troubleshoot and offer creative solutions when challenges arise. • Advise and provide leadership to the campus community on matters of marketing, communication and brand identity.• Work with the web team to analyze data and make improvements to enhance the user experience on campbell.edu. • Utilize A/B testing to measure the performance of marketing campaigns and make adjustments to boost results. • Create compelling content to drive engagement and ensure key messages are clearly articulated.• Oversee and advise on the development and management of marketing collateral.

• Managed digital content for Pinehurst Resort websites, including the launch of the e-commerce site ShopPinehurst.com and a microsite used by the sales team to increase bookings for condominiums• Promoted to Website & Social Media Manager following a year of unprecedented online expansion at the Resort and the successful implementation of several long-term projects• Created and implemented digital strategy for Pinehurst Resort in conjunction with annual and long-term marketing and communications strategies• Tracked and gauged user experience and engagement using Google analytics and social media analytics• Created, managed and maintained editorial calendar for the Pinehurst blog and social media channels• Collaborated with other departments’ subject matter experts to develop brand appropriate content for the website and various social media platforms• Led digital content production to support campaigns and lead generation• Leveraged video in organic and targeted social media advertising• Managed social media accounts including Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube• Digital brand management, including responses to sentiment and review sites such as TripAdvisor and Yelp• Worked with brand partners including Acura and Adidas to create successful direct mail and email campaigns• Assessed, curated and revised marketing collateral including brochures and signage

• Wrote and edited stories for features, entertainment, food andmetro sections, including 1A centerpieces• Used social media to engage online readers• Regularly produced video as part of the paper’s inaugural multimedia team• Met deadlines while completing multiple assignments, both as a writerand editor• Pitched innovative story ideas that can be executed in unique reader-friendly way • Turned around two stories, two web updates and three vignettes each day during the back-to-back U.S. Open Championships in June 2014.

• Twice promoted at the Salisbury Post before leading the features department as the Lifestyles Editor. Served prior as a copy editor and then an education reporter • Handled all facets of production of four lifestyle sections from story conception to page design to online publishing• Created original headlines, edited copy and wrote stories.• Harnessed the power of social media to engage online readers.• Senior member of the newspaper’s core social media team• Worked quickly through multiple tasks without missing the details.• Regularly shot photos using a Nikon D40 and edited using Adobe Photoshop• Used a professional video camera and flip camera to shot video clips and edit in iMovie• Launched a popular cooking series called “Someone’s in the Kitchen with Sarah”• Doubled the number followers on the Post’s lifestyles Facebook page in less than a month• Part of a leadership team that brainstormed story ideas for the entire paper

• Conducted interviews, wrote and researched articles before deadline• Created strong relationships with community sources• Designed pages using Adobe Indesign• Pursued breaking news stories with energy and passion

• Supervised and delegated tasks to section editors while seeing to it that all articles are edited according to AP style and for grammatical and spelling errors• Conducted fact checking for articles• Oversaw production of printed news product• Worked with page designers to make each edition eye-catching and easy-to-follow