Shelby Cole Email and Phone Number

• Designs and manages the execution of SuperGraphics and Subsidiary Brands in all forms, print and digital.• Upholds and implements brand guidelines and standards across all design-related materials and initiatives.• Manages web design for SuperGraphics and subsidiary brands, ensuring alignment with overall brand strategy and user experience.• Collaborates with the Marketing and Sales team to design all marketing collateral such as presentations, brochures, and flyers to maintain brand consistency and resonate with the target audience.• Supports Social Media Marketing Coordinator in the design and production of graphics, videos, and advertisements for social media platforms.• Leads the conceptualization, design, and execution of visuals for company events, ensuring alignment with brand identity.• Collaborates as needed with clients on design projects, offering creative concepts, layout designs, and clear communication throughout the process.• Continuously gathers and incorporates feedback to continually improve brand visuals and align with business objectives.

• Designed the web interface and brand identity for GreenScenes, a forthcoming B2C division of SuperGraphics specializing in sustainable, customizable interior graphics.• Collaborated with stakeholders to define GreenScenes’ mission, vision, value proposition, and business goals, shaping the content strategy and user flows around these objectives.• Led the end-to-end design process for 40 web pages, including creating the platform’s informational architecture, component library, wireframing, prototyping, and iterating based on user feedback.• Directed SuperGraphics’ website relaunch, coordinating with developers, gathering and implementing user feedback, and providing comprehensive training on the new WordPress CMS platform to SuperGraphics’ team.

• Led the website redesign for SuperGraphics, developing information architecture, content strategy, and SEO keyword strategy to improve website traffic and user engagement.• Managed SuperGraphics’ comprehensive marketing calendar, designing and sharing all social media graphics and videos, press releases, and email campaigns.• Utilized Google Search Console, Google Analytics, and social media metrics to extract marketing and SEO insights for data-driven decision-making, resulting in a 78% increase in acquisitions to the website’s Contact Page.• Implemented updated company brand guidelines to ensure consistent visual identity across marketing channels.• Collaborated with sales reps to design marketing materials such as presentations, RFPs, case studies, fliers, and informational videos.

• Assisted Marketing Coordinator in marketing activities and maintaining the marketing calendar.• Designed marketing materials and print collateral for sales reps as needed.• Posted campaigns to social media 3/4 days per week.• Completed conceptual design projects as assigned.

• Managed SPU’s Student Counseling Center’s Instagram account.• Designed graphics for promotional events and holidays.• Collaborated with Student Counseling Center to develop and execute a daily posting schedule aligned with their values, achieving a 20% growth in social media following.

• Co-designed and art directed SPU’s 2020-21 yearbook. Led style guide creation and designed 80 spreads in collaboration with one graphic designer and creative team.

• Authored all content for SPU’s 2019-2020 yearbook, collaborating with the creative team to develop a cohesive narrative for the academic year.

• Developed brand guidelines for Sage Conservation and its sister brand, Sage and Stone, while revising WordPress websites to align with the visual brand identity.

• Supervised theatre operations and staff of 20 employees.• Trained all non-management employees.• Awarded ‘Rising Star’ Management Award within the Seattle District, Winter Quarter 2018.

• Performed ticket sales, food preparation, light cleaning tasks, and gained experience with training staff.