Shelby Cole Email and Phone Number

•Oversee and provide guidance to marketing agencies responsible for the marketing strategy across 4 brands. Areas including social media/campaign calendar, community management, copy/content development, creative briefs, metrics analysis, and consumer profile development•Lead the creative direction (managing timelines, submitting briefs, reviewing/approving creative) for social media calendars and shopper marketing campaigns for major retailers (Walmart, Home Depot, Lowes, etc), resulting in increased brand visibility, customer engagement, and sales•Work with Marketing Director to develop and execute creative strategies based on metrics from various retailers and marketing efforts that increase brand awareness, consumer positioning, and increase ROI (Social Media, Product Campaigns & Promotions, Partnership Collaborations, etc)•Oversee over 80 influential partnerships, encompassing budget management, contract negotiations, agent relationships, campaign briefs, and content creation•Measure and analyze impact of social media influencer campaigns (via Influence Kit) including channel growth, impressions, engagement, and traffic resulting in 12M+ impressions & 13M+ views for 7 social media campaigns across 2 brands•Maintain digital and marketing ecommerce content through various omnichannels for over 90 products across key retail partners (via Syndigo, Sku Ninja, and various retailer content websites)•Oversee weekly B2C email campaigns for 3 brands, utilizing Mailchimp, reaching a customer database of 100k, to maintain brand community and credibility•Provide marketing support to key retail partners (Walmart, Lowe's, Home Depot, etc), including creating presentations and documents for e-commerce, social media, in-store activations, and retail shopper support, resulting in strengthened partnerships and increased sales

•Executed and tracked more than 50 marketing campaigns per month. These were implemented across diverse channels such as radio, video, emails, social media platforms, and print & digital advertising•Conducted in-depth research on current social trends, emerging sports news, and relevant content to curate and schedule daily posts across various social media platforms such as Instagram, Twitter, YouTube, Facebook, and LinkedIn•Developed and executed digital and print creative strategies that increased brand awareness, customer retention, generated registrations, and provided guidance based on campaign performances and increased customer retention•Managed and provided creative guidance to marketing agencies for over 20 sponsorship activations, including Betfred Lounge, filming, photoshoots, and meet-and-greets. •Monitored and executed sponsorship assets for high-profile partners including the Denver Broncos, Colorado Rockies, UFC, and more. Activities encompassed diverse advertising channels such as digital and print mediums, in-stadium signage, activations, social media initiatives, brand assets, collateral materials, and merchandise•Audited and managed marketing content for more than 10 partner websites, including the Denver Broncos, iHeartRadio, Colorado Rockies, etc•Collaborated with the Marketing Director in crafting and distributing 4 press releases, media alerts, and talking points each month. This involved close coordination to ensure accurate and compelling messaging aligned with the organization's objectives and effectively reached media outlets and target audiences•Collaborated with brand ambassadors to promote promotions through social media and radio platforms, leveraging their reach and influence to increase brand awareness and drive registrations. Actively participated in fan-facing events to enhance brand visibility, engage with the target audience, and generate a substantial number of registrations

•Collaborated with marketing leaders to establish the paid media strategy, as well as develop and execute over 10 print and digital brand campaigns on a monthly basis•Managed and updated over 10 e-commerce websites (CVENT, Starcite, Speed RFP) and tracked the performance of over 10 marketing and advertising campaigns•Evaluated ROI by consolidating analytics into easily digestible reports and reviewing them with department leaders•Collaborated with the in-house agency and external vendors to fulfill creative and advertising needs•Coordinated more than 25 marketing sponsored events per month, which involved managing logistics, reviewing and executing branding opportunities, and coordinating effective communications among stakeholders•Collaborated with internal teams and brand partners to strategically define, establish, and oversee the Caesars Entertainment brand for the business-to-business meetings segment•Successfully managed a comprehensive database of contacts utilizing Salesforce, ensuring accurate and up-to-date information•Played a key role in the coordination and execution of impactful email marketing campaigns, contributing to the overall marketing strategy

•Contributed to the development of a highly effective, data-driven Integrated Marketing Communications (IMC) plan for the Wall Street Journal, which achieved first place recognition at the prestigious 2019 AMA International Collegiate Conference•Coordinated and oversaw Case Study meetings, ensuring smooth operations and facilitating productive discussions

•Created a presentation on "Hotel Reservation Value Adds" to showcase the benefits and value proposition to target audiences•Utilized digital platforms, such as AEM (Adobe Experience Manager), to audit website content, ensuring accuracy, relevance, and a seamless user experience•Processed a minimum of 15 invoices per week, maintaining financial efficiency and record-keeping•Collaborated with the marketing team to develop and implement more than 10 marketing strategy plans each month, aimed at enhancing the company's ROI•Collaborated with the In-House Agency (Workfront) to conceptualize, develop, and execute impactful print and digital brand campaigns.•Utilized Excel to generate and deploy email campaigns, effectively reaching target audiences and maximizing engagement•Created compelling collateral materials to support brand campaigns, ensuring consistency and effectiveness across various channels

•Provided assistance to teams in managing various aspects of events, including BEOs (Banquet Event Orders), resume meetings, F&B inventory, staff hiring, and room layout, catering to events with attendee numbers ranging from 50 to 3,000•Gained valuable insights and practical experience by shadowing and learning from multiple departments, including Catering & Convention Services, Banquet Operations, Event Marketing Department, Set Up, and Entertainment Sales•Assumed responsibility for tasks such as copying BEOs and ensuring the set-up for the day, while conducting thorough walkthroughs of event spaces to verify completeness and client satisfaction•Actively participated in shadowing a diverse range of events, including but not limited to the American Red Cross Everyday Hero Awards, CinemaCon, National Consortium of Breast Centers, Polar Plunge, High Roller 40th Birthday, and more