Tyler Blake, a Creative Director from the South Side of Chicago, discovered his passion for streetwear culture at the early age of 9. Raised in the Roseland Community, street culture, the Chicago house parties, and house music was a way of life.After joining a street dance crew 'HaVoC,' which stands for “having all victory over challenges”, this crew gave Tyler deeper knowledge on street culture, fashion, Hip Hop culture, and the entertainment industry. Members of HaVoC were featured in world tours with Madonna, Television, and moved around the city frequently attending local events. Fashion was a big part of HaVoC’s ethos.“We were the flyest dance crew in the city of Chicago.”Later in highschool, attending classes at Gallery 37, an arts school downtown Chicago for dance, this further fueled his love for the arts and fashion. Being a few blocks away from Saks Fifth Ave and Neiman Marcus, after classes Tyler would go to the retailers to feel the fabrics, see the textiles, and get a look at the new arrivals.In 2018, he founded 'wake,' a streetwear clothing brand that gained national recognition through press, magazines, and celebrity endorsements. Known for its quality hoodies and aesthetics, today, wake serves as a creative agency with a focus on providing comprehensive solutions to brands in various key areas such as sourcing, fashion design, product development, marketing, press and PR, multimedia production, social media management, and brand building. Tyler's vision emphasizes the cultural significance of streetwear as a form of artistic expression and community collaboration, shaped by his roots in Chicago."Streetwear isn't just clothing; it's a way of life infused with love and connection. It's a collective effort, born from the vibrancy and creativity of inner-city kids coming together to express themselves through the arts and fashion. Chicago's culture shaped who I am today."